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Let’s Connect: Rotary Lift Now Active on Facebook, Twitter and YouTube

Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.

Shop Owner Staff
By Shop Owner Staff
Published:

Shop owners and technicians who rely on Rotary Lift vehicle lifts now can interact with the company through Facebook, Twitter and YouTube.
    
“Social media lets us connect directly with our customers across the globe with an immediacy and regularity that was never possible before,” says John Rylee, Vehicle Service Group director of marketing. “We can answer individual questions from our Rotary customers, have conversations and build relationships with people we might otherwise have never met. At the same time, our followers get the ‘inside track’ on the latest product developments, promotions, industry events and tips for keeping their lifts operating smoothly.”

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The Rotary Lift YouTube channel includes videos about the company, new products, environmental considerations and service procedures. Rotary uses its Twitter feed to give followers quick updates on the latest happenings at the company. Rotary’s Facebook page serves as a hub to synthesize all the materials: announcements, customer interaction, photos, videos, promotions, events and more.

Find and follow Rotary Lift across the social web at the following locations:

www.facebook.com/RotaryLift (Facebook)
http://twitter.com/RotaryLift (Twitter)
www.youtube.com/RotaryLiftMedia (YouTube)

For more information about the full line of vehicle lifting products and services available from Rotary Lift, contact your Rotary Lift distributor, visit www.rotarylift.com or call (800) 640-5438.

About Rotary Lift
Rotary Lift is the leading brand of vehicle lifts and equipment designed to increase technician productivity. Founded in 1925 by the inventor of the first automotive hydraulic lift, Rotary offers the broadest line of lifts for use in professional automotive service, commercial truck and transit, and enthusiast/residential customer segments. There are more Rotary Lift products used in vehicle repair shops around the world than any other brand.

With an uncompromising commitment to product quality, testing and safety, Rotary Lift’s products have achieved the reputation as the world’s most trusted lifts.  A founding member of the Automotive Lift Institute, Rotary Lift is also the only North American lift manufacturer certified to ISO 9001 quality standards.
    
Rotary Lift is a Vehicle Service Group (VSG) brand. VSG brings together several top brands of vehicle service and repair equipment, including Rotary Lift and Chief Automotive Technologies. Based in Madison, IN, VSG has operations worldwide.

VSG is part of the Industrial Products segment of Dover Corporation, a multi-billion dollar, global producer of innovative equipment, specialty systems and value-added services.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Shop Owner Staff
By Shop Owner Staff
Published:

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

Read Full Article

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