CARS 2014: 'Not Your Father's Oldsmobile' -

CARS 2014: ‘Not Your Father’s Oldsmobile’

From ASA comes word that CARS this year "is not your father's Oldsmobile." This year's CARS will be held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on younger techs. Each program at CARS this year has been handpicked with an eye toward making your shop better, said Donny Seyfer, chairman-elect of the Automotive Service Association, which sponsors CARS.

From ASA comes word that
CARS this year “is not your father’s Oldsmobile.”

It’s ALL NEW and promises
to be the best show ever.

This year’s CARS will be
held July 30-Aug. 2 in Detroit and, for the first time, the focus will be on
younger techs.

For example, there will
be a two-day, intensive program called the “Young Technician’s Symposium.”
Donny Seyfer, chairman-elect of the Automotive Service Association, which
sponsors CARS, reports the program will be “powered” by Bosch. “It’s the
brainchild of Bob Pattengale,” said Seyfer, “and will feature cutting-edge
learning techniques and thorough introductions to the electronic systems that
control modern cars. Targeting the two- to three-year tech, Bosch’s trainers
will use hands-on techniques mixed with classroom training to move young techs
from maintenance service and light repair to adding routine diagnostic skills
to their toolbox.”

Each program at CARS this
year has been handpicked with an eye toward making your shop better, said
Seyfer. Management sessions will be limited so that the “meeting after the
meeting” networking opportunities will be enhanced.

Seyfer said the “crown jewel”
of the CARS lineup will be Friday’s Telematics & Technology Forum sponsored by the Alliance of Automobile
Manufacturers. “We will bring you face-to-face with the future,” said Seyfer.
“Learn about what cars are doing today and tomorrow from the engineers who
build them. How does the independent repair shop fit into this world? You will
only know if you attend CARS and attend this session.”

Business has changed, said
Seyfer, “and things that were effective a few years ago are no longer working.”
To help bring attendees up-to-date, ASA is enlisting the aid of notables such
as Vin Waterhouse, Rissy Sutherland, Danny Sanchez and Margie Seyfer – experts,
all, in their respective fields.

Always a concern are
employee issues, including successfully integrating new employees into the
business. Bill Haas, industry consultant and trainer, has a new class that will
provide shop owners the tools they need to help new employees fit right in.

On the technical side,
since CARS 2014 will be in the Motor City, representatives from
Chrysler, Ford and General Motors will all be presenting classes. Pete Meier
will help you bring those lab scopes back out to aid you in diagnosis for a new
generation of cars.

“Speaking of diagnosis,”
said Seyfer, “we are going to push the boundaries of your diagnostic techniques
and understanding with presentations by Mark Warren and Chris Chesney – both
technical wizards. They will bring new programs that will take your
diagnosticians to areas many of them will find completely – that’s right, completely
– NEW.”

Seyfer said ASA’s board
of directors and members of the association’s Mechanical Operations Committee
“are excited” to present a different approach to training at CARS this year.
“We surveyed members, asking what their biggest challenges were in running
their business and repairing cars, and we took the dominant responses and
sought out trainers to provide insight and new skills to solve those problems.”

In short, said Seyfer,
CARS is built for shop owners. “It’s built for your technicians and it is built
for your sales staff,” he said. “ASA puts on a few ‘must attend’ programs each
year. This year, CARS will be at the top of that list. SEE YOU IN DETROIT!”

About the Events
Along with NACE | CARS
2014, a series of automotive repair industry events and co-located meetings
will take place July 28-Aug. 2, 2014. Early in the week there will be a series
of Board and other private meetings. Tuesday will feature a CIC quarterly
meeting. Wednesday will highlight the I-CAR Conference and Gala 35th
Anniversary Networking Reception. On Thursday and Friday, the NACE | CARS Expo
will take place, along with numerous NACE and CARS business and technical sessions,
the Collision Repair Executive Symposium (CRES), the Technology &
Telematics Forum, the Automotive Management Institute (AMI) graduation ceremony
and on-site I-CAR training. Technical presentations end at 3:30 p.m. Saturday,
August 2.

Technology & Telematics

Today’s automobile is the
most sophisticated technology owned by consumers. Automakers are designing
remarkable innovations into new vehicles, recognizing that technology provides
many solutions to meet consumer needs. Several of the world’s leading
automakers will join experts in vehicle security, telematics technology, and
diagnostics and repair to discuss how advanced technologies, connectivity and
the Internet are changing modern automobiles. An in-depth panel discussion
and keynote speaker will highlight the session, in addition to a technology
demonstration and workshop designed to discuss practical repair topics in the
modern shop.

International Autobody
Congress and Exposition (NACE)

the world’s collision repair event – represents the only B2B event of its kind
specifically designed for collision repair industry professionals from around
the globe. NACE features a comprehensive educational Conference and Expo with
hundreds of diverse exhibiting companies displaying the latest equipment,
products, services and technology available to today’s collision repair

Congress of Automotive
Repair and Service (CARS)
– the premier
event for automotive service professionals – features a high-quality education
lineup led by industry leaders, along with an exhibitor showcase of automotive
service and repair related equipment, products and services.

For additional event
information, visit or

You May Also Like

Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training

The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

Want To Increase A/C Sales?

Have your techs, as part of their preliminary checks, turn on the A/C and see if the system is working. Is the compressor turning on? Are all the fan speeds working? Is the system getting cold? Is there a smell from the vents?

Call For Entries For The ATMC National Excellence In Training Awards

The Automotive Training Managers Council (ATMC) has issued a call for entries for the 2014 National Excellence in Training Awards. The annual program is designed to highlight the importance of training to the success of the transportation industry by honoring highly effective or innovative training programs. The awards are open to any person or entity providing training in the industry.

GAAS Attendees Get ‘Connected’ In Chicago

Attendees of the Global Automotive Aftermarket Symposium’s (GAAS) 2014 Connected conference were engaged in a range of high-level topics affecting the automotive aftermarket now and in the future.

Other Posts

Raybestos Rattlesnake Sweepstakes Winner Receives His Ride

Not even heavy rain and winds could dampen the festive mood at Automotive Electric Distributors (AED) in Vancouver, Wash., on Friday, May 9, the day that David Cramer received the keys to his custom 2014 Raybestos Rattlesnake Toyota Tundra.

NACE/CARS 2014 Meets Shop Owners’ Education, Training Needs

NACE/CARS 2014 has announced the full training and education conference program that organizers say will have shop owners, technicians and industry stakeholders covered from A to Z when it comes to training, education and unbeatable new sessions. In addition to this year’s event being the largest conference offering in NACE/CARS history, show organizers also have many of the industry’s leading experts speaking at this year’s event.

June 9-15 Is Automotive Service Professionals Week

The National Institute for Automotive Service Excellence (ASE) has declared June 9-15 as National Automotive Service Professionals Week. Building on the success of Automotive Service Professionals Day established in 2001, ASE launched National Automotive Service Professional’s Week in 2005 to honor the commitment and dedication of automotive, truck and collision technicians, along with parts specialists and other support professionals who serve the motoring public.

Background Check Requirements And Best Practices Guidelines

Recently, the Equal Employment Opportunity Commission (EEOC) and the U.S. Federal Trade Commission (FTC) joined forces to publish guideline documents to continue to educate employers regarding background checks and the applicable laws and regulations surrounding them. The information provided isn’t anything new, but it serves as a good reminder for employers that currently are conducting background checks for employment purposes or those employers who may plan to start doing so.