In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.
The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.
If you want to stay competitive and win customers before they even walk into your auto shop, you’ll need to revamp your customer journey from the perspective of a modern consumer.
Join Hayley Sonntag and Jared Watson of Podium to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Plus, get access to:
• New consumer trends
• A guide to improving your GMB listing
• And a step-by-step on gathering more high-quality reviews
So much has changed in the world during the past few months. Many dealers and shops have been making the decision whether or not to close their doors temporarily and when to reopen. Join this brief webinar to learn how your dealership can manage its customer journeys digitally —- from initial search to final sale.
Being an automotive repair shop owner can be challenging enough during the best of days for even the most seasoned leaders. To be successful during a pandemic may seem like an impossibility. We know you have questions about what’s happening right now, and Shop Owner magazine, along with an expert panel has some answers. Each of these skilled professionals brings his own expertise and experience to our roundtable – and with the help of Babcox Media Research we will focus on improving your profitability during these unfamiliar times.
Did your shop grow or just survive the past few months? For it to grow and be nimble in the “New Normal” your shop needs to take the right actions NOW.
This webinar will teach you real world solutions for your shop that you can put into place right away.
You will learn:
- Proper Service Advisor Training that will bring you shop sales.
- How to increase and improve your productivity and efficiency.
- Best policies to increase your vehicle count.
- How to stabilize your finances – Especially in the “New Normal”.
- How to hire your own dream team.
- How your marketing initiatives are more important than ever now - and why you need to double-down on this important aspect of owning a business.
Take your shop’s skills to the next level when it comes to selling and diagnosing batteries. In this two-part training series, experts will help you build a battery strategy customized to your shop, your technicians, and the modern vehicles you service. According to JD Power, batteries are the most frequently replaced component not related to normal wear and tear in three-year-old vehicles. The importance of battery sales is only going to increase as vehicles age.
Part 1: Maximizing Your Shop’s Battery Business
Tuesday, March 31 -- 2pm EDT
Changes in vehicle technologies are having a big impact on batteries. These changes are creating opportunities for skilled shops – and barriers for retailers and parts stores. This 30-minute training session will give you tools and techniques you can implement today to capture more sales and service dollars from your customers. You’ll learn about:
- Developing a charging systems inspection routine
- Building trust with the customer by communicating with them about the condition of their battery
- Establishing a smart battery business based on analytics
- Charging your customer for battery and charging system diagnostics
Part 2: Advanced Battery Inspection and Diagnostics
Thursday, April 30 -- 2pm EDT
Learn how new technologies such as stop/start, ADAS and intelligent power management systems are changing inspections and diagnostics. The 30-minute training will cover how to use an advanced battery tester, scan tool, and scope to diagnose the charging system and battery issues. The presentation will cover:
- Performing battery resets and registrations
- Diagnosing modern power management systems from domestic and import nameplate manufacturers
- Diagnosing battery-related generic and manufacturer trouble codes
- Testing cranking voltage drops with a scope
It's critical for technicians to know how to diagnose and service a turbocharger properly. This 30-minute educational webinar will cover what a technician needs to know when there is a turbocharger under the hood. We will cover diagnostic and service methods for turbochargers, actuators and intercoolers.
The fuel pump plays a vital role in your customers' electronic fuel injection systems. But fuel pump failures are often misdiagnosed, because there are many factors that can prevent the engine from getting a proper fuel mixture. An incorrect diagnosis can cause comebacks -- leading to lost profits and upset customers. Attend this free webinar to learn the proper way to diagnose and repair fuel pumps.
During this free webinar, Ron Ipach and Gerry Frank take their 55 years of combined knowledge and experience and break shop ownership down to the 3 simple (but vitally important!) keys you'll need to focus on to make 2019 your best year ever.
The best way to get more customers (based off of closing rate) is when someone first comes through your website. Yet, many businesses are still having trouble converting website visitors into actual paying customers. Join us for a free webinar where we will discuss how correctly messaging customers on the right channels can bridge the information gap and help your shop convert website visitors into paying customers.
Power steering technology is continually evolving. While hydraulic systems continue to have a large presence in today’s repair market, electronic steering is quickly catching up and will tip the scales in the not-so-distant future. In this webinar, our goal is to help technicians prepare for the future by explaining the best practices for servicing EPS systems.
Wheel bearings are an essential component of the chassis system. As a technician, you need to know about how a wheel bearing works and the different designs of wheel bearings. You should also know about seals -- including how to choose the right seal, and understanding why seals fail. In this free 30-minute training webinar, ASE-certified technician Roger Gillette will educate you and your team on bearing clearance and bearing play is, the benefits of an orbitally formed shoulder, choosing the right seal for an application, and much more.