Auto Shop Customer Service and Sales

More Shop Operations

Understanding the Customer Lifecycle

Connect with customers to create repeat business and build your brand.

Key Programming Challenges And Opportunities

For most vehicles today, it’s not so much about programming a new key to the car, but programming the car to the key.

A hand holding a key fob next to a transponder.
Cabin Air Filters Play Important Role In Any Season

Don’t overlook the importance of the cabin air filter in your customers’ vehicles, regardless of the weather.

Take the ShopOwner Brake Pad Profile Survey

By entering, you’ll have a chance to win a $200 gift card or one of 10 $50 gift cards!

How To Sell Service, Not Price

How do you explain to customers why your recommendations are not based on being the low-price provider?

When Small Animals Cause Big Problems With Cars

Sure, they’re cute on TV, but critters can inflict serious punishment on your customers’ vehicles.

Customer Service – How Brakes Affect Fuel Economy

Reducing brake drag on late-model vehicles is not accomplished by a single component; it takes a system.

BMW Infotainment System Service Tips

Even the most sophisticated systems can encounter issues.

Ride Control Diagnostics From Tire Wear Patterns

Learning how to read the tire and communicate your findings is the key to safe and effective ride control service.

Explaining Why A Customer’s Car Leaks Oil

Service advisors, explain that there are a few common causes for the majority of oil leaks on the road.

What’s The Difference Between H/T And A/T Tires?

Your guide to deciding if highway tires or all-terrain tires best suit your customers’ needs.

Don’t Ignore Ride Control To Avoid Customer Complaints

Don’t become apathetic to selling ride control products because customers don’t understand safety – explain it!