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Developing Successful Marketing Campaigns

The story your community hears – and tells – about your shop starts with your customer service.

PRI Takes Motorsports Advocacy On The Road

Third annual program includes advocacy efforts designed to build, promote, and protect the motorsports community.

Does Diesel Exhaust Fluid (DEF) Impact Your Business?

Modern diesel exhaust systems are complex and they include multiple sub systems to keep exhaust clean.

9 Ways to Manage a Negative Review

The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?

The SUV & CUV Tire Megatrend

Larger rim diameters and wider consumer expectations have combined to complicate tire selection.

Managing Your Shop’s Online Reputation

The difference between making a sale or losing out to the competition could depend on how you manage your online reputation.

The Power Of Consistent Marketing

Successful shops know that brand positioning is invaluable during this unique time.

The Power Of Marketing

High-performing shops ramped up their marketing efforts during the pandemic.

Overheard: Americans Miss Driving

Hankook Tire’s latest Gauge Index reveals U.S. drivers’ current attitudes toward driving.

You & The Law: Website Accessibility 101

If you’re not sure if your website is accessible to disabled persons, then now is the time to figure that out.

The Value Of ASE Certification

When we talk to shops that are thriving in their respective markets, one of the common denominators is ASE certification.

The Key To Establishing An Excellent Reputation In Your Market

Establishing dynamic relationships with your customers as an extension of your brand is known as “Relationship Marketing.”