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Do Your Signs Shout Over Your Shop’s Message?

What do you offer, and what image or words will prompt a customer’s desire to inquire about a particular service?

PRT, PRT Heavy Duty To Exhibit At AAPEX 2021

PRT will be in Booth A2061 at the Sands Expo, November 2-4 in Las Vegas.

Small-Scale Race Cars Have Big Appeal

Model cars often give people the illusion that they’re watching a real car.

Private Label Purchases Increase, Says IMR Study

Private label purchases from IRFs climb significantly, reports survey conducted by IMR Research.

Marketing Superior Wheel Service Packages In 2021

Vehicle inspections and diagnostic time to define needed repairs don’t necessarily have to be done for free.

Tires: Selling Long-Lasting Tread Life

Long-lasting tread characteristics can mean the difference between a satisfied customer and a dissatisfied one.

Seasonal Vehicle Maintenance Opportunities Emerge

As consumer spending recovers, what type of rebound in delayed vehicle maintenance services will repair shops see?

How To Post Strong Sales In A Weak Economy

Now that the economy has changed, what have you changed?

Empowering Service Writers

Grow your business by providing the right tools for success.

4 Common Sales Errors

Understand common mistakes made by salespeople and how to overcome them with these 4 tips.

Six Factors For Successful Sales Training

There is no doubt that a well designed and effectively executed sales and customer service training program can dramatically improve your auto service business. Improved customer relations and retention, increased employee productivity, less discounting and more profitable sales are just a few key benefits of a successful training program.

Two Keys To A Higher Car Count

Car count has been a concern of just about every shop owner I’ve talked with at one point or another. Most of the time, shop owners take it upon themselves to bear the burden of the responsibility for car count. But, the truth is, that improving your car count is an entire shop effort and can’t be done without everyone on staff buying in and pulling their weight.