Federated Upgrades Car Care Center Program -

Federated Upgrades Car Care Center Program

The program features new signage, marketing support and shop operations assistance.

Federated Auto Parts has added several enhancements to its Federated Car Care program designed to help its Car Care Center customers improve and grow their businesses.

“The Federated Car Care program continues to be the industry’s premier support program for professional automotive service providers,” said John Marcum, director of marketing for Federated Auto Parts. “Federated has always supplied its Car Care Center customers with brand-name quality parts, extensive training and marketing support. We recently upgraded the program with additional business-management support and training opportunities that help shops increase their bottom lines.”

The enhanced Federated Car Care program features updated signage, marketing support, image-enhancing tools, wearables, business-management assistance and other information that’s helpful in day-to-day shop operations, according to Federated.  

The program also includes labor assurance, road-hazard insurance and a free roadside-assistance program that’s been expanded to 365 days and the reimbursement increased to $125, Federated noted.

The Federated Car Care program offers customers a new health-benefits program from Lockton Affinity, which provides Car Care customers the cost savings of level-funding without taking on added risk. The program gives employees access to broad, national networks while providing quality health benefits, according to Federated.

Federated Car Care customers have access to The Group Training Academy, which provides online and in-person training opportunities, including the AVI Training Conference and local hands-on training seminars using The Group Training Academy’s hybrid/electric vehicle and other hands-on training aids. New training content is frequently added to the TheGroupTrainingAcademy.com website.

For more information about the Federated Car Care Center program, contact a Federated Auto Parts distributor or visit www.federatedautoparts.com.

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