WIX Filters Issues Three New Master Catalogs For 2012 -

WIX Filters Issues Three New Master Catalogs For 2012

WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary. The three new catalogs are: 2012 Passenger Car/Light Truck Application Catalog; HD Trucks, Buses & Off-Road Vehicles Application Catalog; and Interchange-Product Numeric Catalog.

WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary. The three new catalogs are: 2012 Passenger Car/Light Truck Application Catalog; HD Trucks, Buses & Off-Road Vehicles Application Catalog; and Interchange-Product Numeric Catalog.

“Our catalogs provide WIX customers with a universal resource for dependable product information,” said Dan Moser, publications manager for WIX Filters.  “Since our first catalog in the 1940s, our goal has remained the same: To provide comprehensive information on products in the automotive aftermarket industry and assist customers in easily locating the correct part for every job.”

The 448-page 2012 Passenger Car/Light Truck Application Catalog covers all passenger cars and light models from 1991 through 2012 for oil, air, cabin air, fuel and transmission filters. The catalogs also feature a cabin air locator guide to assist technicians in finding these sometimes hard to locate filters. The 2012 catalog also includes comprehensive listings for motorcycles and ATVs.

The 2012 HD Trucks, Buses & Off-Road Vehicles Application Catalog is 1,300 pages and includes more than 75,000 vehicle applications covering medium- and heavy-duty trucks and buses, marine, construction and materials handling equipment. For 2012, WIX added its new industrial hydraulic line to HD applications that use these products to further increase coverage in the hydraulic world, making the catalog the most comprehensive HD catalog WIX has produced.  

Across 700 pages, the Interchange-Product Numeric Catalog covers new products, interchanges and a complete listing of all 5,000 WIX Filters products with dimensions, thread sizes, gasket information and an application summary. The catalog also includes a complete WIX interchange section with more than 185,000 interchanges. Customers can search part types by dimensions or thread size to find various part types by category.

WIX also includes technical bulletins about the specialty products produced, including fuel dispensing filters, remote mount bases, cooling system products and chemicals, conversion kits, oil analysis and AquaChek products to remove moisture from air compressor lines. The catalog also includes illustrations/drawings of different styles of air and fuel filters to make identification easy.

“Our award-winning catalogs are a reflection of our expanded products and mark nearly three generations of accurate cataloging,” said Mike Harvey, brand manager for WIX Filters. “Providing reliable product information is a hallmark at WIX, which adds new part numbers nearly every month.”

The three 2012 WIX Filters’ Catalogs feature creative cover designs depicting the brand’s engineering heritage. To receive copies, contact a WIX distributor or visit www.wixconnect.com.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

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