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It’s about 10 times more difficult to keep an existing customer than it is to attract a new one. That’s why we started this series talking about some ways to build trust and develop strong relationships with your current clientele.

We’re talking about strategic marketing here.  You should view your marketing efforts as an opportunity to set yourself apart from the competition. Whether it’s in a local advertising campaign, a direct mail blast, social media posts or on your website, you should emphasize your shop’s commitment to customer satisfaction. Talk about treating your clients like family. Showcase your passion for a quality repair, your commitment to training and certification, your unwavering love for your community. Then, deliver on those messages. This video is sponsored by the MyPlace4Parts Studio.

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