Twice the Kennys, Twice the Fun With 'Get Dirty with Kennys' Sweepstakes -

Twice the Kennys, Twice the Fun With ‘Get Dirty with Kennys’ Sweepstakes

It's back and better than ever. The "Get Dirty with Kennys" sweepstakes promises to be twice the fun and twice the adventure in 2011. The annual opportunity to race against dirt track legends Kenny Schrader and Kenny Wallace is an exclusive contest for Federated Car Care Center members.

It’s back and better than ever. The “Get Dirty with Kennys” sweepstakes promises to be twice the fun and twice the adventure in 2011. The annual opportunity to race against dirt track legends Kenny Schrader and Kenny Wallace is an exclusive contest for Federated Car Care Center members.

“The ‘Get Dirty with Kennys’ sweepstakes has turned into an extremely popular event with our Car Care Center members,” said Phil Moore, vice president of marketing for Federated Auto Parts. “Those who have had the chance to race the Kennys have said it is one of the most memorable weekends they have ever had. We are excited to offer this fun promotion again but, as always, we have to warn our Car Care Center members that the Kennys are out to win, so buckle up because when you get behind the wheel, the Kennys will try to drive you into the dirt.”

The “Get Dirty with Kennys” sweepstakes offers a Federated Car Care Center member the opportunity to race with NASCAR drivers and dirt track stars Kenny Schrader and Kenny Wallace as well as get a behind the scenes look at the racing business. To be eligible to win a chance to “Get Dirty with Kennys,” a shop must be enrolled as a Federated Car Care Center member by July 15, 2011. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win an all-expense paid trip to Schrader’s I-55 Raceway in Pevely, MO, outside of St. Louis.

The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.

To find out if you are up to the Kennys’ challenge, visit www.federatedautoparts.com.

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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