ShopOwner's January Digital Edition Available Now

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
ShopOwner Magazine
Business and technical intelligence for automotive repair shop professionals
Business

ShopOwner’s January Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

Doug Kaufman
By Doug Kaufman
Published:

The interactive and easy-to-use digital edition of ShopOwner’s January issue is available now.

Related Articles
Click Here To Read The January Issue

The January issue features a profile of D’s Auto & Truck Repair in Holland, MI, whose owner, Daris DeGroot shares the processes that have enabled him to transform his successful shop from a hobby shop to a thriving business.

In addition, you’ll find management articles and editorial commentary, including the mantra Shop Owner Coach’s Vic Tarasik offers to maintain your business sanity (“It will be as you wish…”); what “working smarter, not harder” really means, according to David Rogers; a review of timeline business quotes designed to educate and inspire; and a good news/bad news review of the tech shortage. Also, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCar, Brake & Front End, Underhood Service, TechShop and Tire Review, all ShopOwner channels.

You May Also Like

profitablity
Marketing

When Is A Marketing Firm Right For Your Shop?

These steps can help you hire the right marketing team to build business.

Adam Spooner
By Adam Spooner
Adam Spooner is a co-founder of Pareto Impact Consulting, a business consulting firm helping small to medium business owners grow by delivering customized solutions that drive growth, increase profitability and create a lasting impact.
Published:

Auto shop owners got into the auto repair industry for two reasons: they want to work on cars and they want to make a living doing it. You started your own business to do the thing you are skilled at on your terms as your own boss. 

In order to work on cars, of course, you need customers, and the way you draw customers is through marketing. Most auto shop owners don’t have a degree in marketing and don’t want to do it themselves, so they hire a marketing firm. 

Read Full Article

More Business Posts
ShopOwner’s December Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

By Shop Owner Staff
How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

By Shop Owner Staff
Shop Equipment ROI – Tooled for Profit

Understanding how to calculate ROI can help your purchasing decisions.

By Eric Garbe
Read November’s Digital Edition of ShopOwner

Every issue of ShopOwner includes valuable business management and technical editorial content.

By Shop Owner Staff

Other Posts

What Tire Treads And Golf Ball Designs Have In Common

Listen to Part II of this interview with Bridgestone Golf’s Dan Murphy.

By David Sickels
Monitor Water Quality When Servicing Coolant

The harder the water, the more likely the water pump is to develop a leak.

By Andrew Markel
Aftermarket Division of Bosch Launches EV Training Tour

Training for up to 20 attendees per eight-hour workshop will be available over the course of 20 weeks.

By Nadine Battah
ASE Education Foundation Seeking Outstanding Instructor

Nominations are being accepted for the 2024 Byrl Shoemaker/ASE Education Foundation Instructor of the Year award.

By Mary DellaValle