February Digital ShopOwner Magazine Available Now

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February Digital ShopOwner Magazine Available Now

Every issue of ShopOwner includes valuable business management and technical editorial content.

Shop Owner Staff
By Shop Owner Staff

The interactive and easy-to-use digital edition of ShopOwner’s February issue is available now.

Related Articles
Click Here To Read The February Issue

The February issue features a profile of Alan Heriford from JO•CO Automotive in Merriam, KS, a shop owner who is so committed to training, teaching, culture, respect, love AND success that luck doesn’t matter; as well as management articles on how to determine what your job really entails and the business benefits you’ll recognize when you realize that making a mistake isn’t the worst thing in the world, and more. In addition, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCar, Brake & Front End, Underhood Service, TechShop and Tire Review, all ShopOwner channels.

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Finance

Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.

Andrew Markel
By Andrew Markel

Why is everyone chasing the cheapest brake service? It often seems that new-car dealers, chains and independent shops are locked in a race to the bottom when it comes to brake service. 

Some shops see brake jobs as the bottomless breadsticks or happy hour specials that get people in the door so that they spend money on entrees. The difference is a consumer has never needed to use an appetizer to keep their family safe. 

Read Full Article

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Read November’s Digital Edition of ShopOwner Today

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Why Are Brake Lights So Hard To Replace?

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