marketing Archives -
ShopOwner’s February Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

ShopOwner’s January Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

ShopOwner’s December Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

The Key Ingredient Every Operation Needs To Be GREAT

The first step to creating a lasting, winning culture within your shop is to get honest with yourself about what’s broken.

As Cars Keep Aging, What Will The Future Look Like?

The big issue for the next 22 years is how sensors and software that make driving safer impact vehicle serviceability.

Build A Winning Culture By Allowing Failure

Yes, strive for victory, but great shops know that solid training moments come by learning from mistakes.

Is Your Customer’s Dirty Car Off Limits To Commentary?

Just because it may not be illegal, should you post images or your customer’s dirty, damaged vehicle?

Parts and Artificial Intelligence

While a catalog will tell you what will fit, it won’t tell you if the part has issues or if a better part is available.

Can You Tell What The Marketing Messages Mean?

Certain messages mean certain things – or not. When selecting automotive components, do your homework.

Out Thinking The Pack Mentality

The largest pack never moves as fast or lifts as high because it’s weighed down by low performers it must drag along. 

Why Are Cars So Expensive to Fix?

Consumers have demanded safe and environmentally friendly vehicles – they also want cheap repairs. It’s hard to have both.

Shop Operations – Where I’ve Been, Where I am

When you look back on your shop’s history you can really see how far you’ve come.