ShopOwner's February Digital Edition Available Now

ShopOwner’s February Digital Edition Available Now

ShopOwner includes valuable business management and technical editorial content.

The interactive and easy-to-use digital edition of ShopOwner’s February issue is available now.

The February issue revisits Harrison Keyes, owner of Jerry’s Automotive Service in Waukesha, WI, who credits attention to detail and caring for customers and employees as the not-so-secret ingredient in his shop’s success.

In addition, you’ll find management articles and editorial commentary, including a petition from Shop Owner Coach’s Vic Tarasik to start calling your team of skilled automotive experts “specialists;” how empowering your workers can be transformative, according to David Rogers; why selling specialized services may be the perfect opportunity to show your talents, laughing at what Artificial Intelligence thinks car parts look like; profiting from and through changing expections and more. Also, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCarBrake & Front EndUnderhood ServiceTechShop and Tire Review, all ShopOwner channels.

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When Is A Marketing Firm Right For Your Shop?

These steps can help you hire the right marketing team to build business.

Auto shop owners got into the auto repair industry for two reasons: they want to work on cars and they want to make a living doing it. You started your own business to do the thing you are skilled at on your terms as your own boss. 

In order to work on cars, of course, you need customers, and the way you draw customers is through marketing. Most auto shop owners don’t have a degree in marketing and don’t want to do it themselves, so they hire a marketing firm. 

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