Elite Worldwide has announced that Russ Bock has joined the company as its newest business development coach.

In his new role, Bock will utilize his 45 years of industry experience to provide one-on-one business building guidance to shop owners throughout the U.S.

After college, Bock sold cars and became a sales manager, then transitioned to being the owner/operator of a Ziebart franchise. He soon realized that the rustproofing industry was in decline, so he sold his shop and became general manager of a car dealership. There, Bock learned that the most profitable aspect of a dealership is repair, and feeling the need to be his own boss once again, he decided to buy and operate a Precision Tune franchise that specialized in maintenance service and repair.

“I couldn’t be more excited to be able to work with someone like Russ, who not only had remarkable success as a shop owner, but that is principle-centered and truly enjoys helping people,” said Bob Cooper, president of Elite.