Registration is Now Open for MACS 2012 Convention and Trade Show -

Registration is Now Open for MACS 2012 Convention and Trade Show

Registration is now open for MACS-I-MIZE! ENERGIZE!, the 32nd annual Mobile Air Conditioning Society (MACS) Convention and Trade Show.

Registration is now open for MACS-I-MIZE! ENERGIZE!, the 32nd annual Mobile Air Conditioning Society (MACS) Convention and Trade Show.

MACS convention sponsors and exhibitors have made it possible to experience a diverse mix of expert trainers and expanded training options for one low price all in one place. You can truly MACS-I-MIZE! and ENERGIZE!, January 18-20, 2012 at the Rio All Suite Hotel and Casino in Las Vegas, NV. The convention takes place Wednesday through Friday with a golf tournament on Tuesday, January 17, 2012.

More than 30 speakers and 30 different sessions of automotive and heavy-duty/off-road mobile A/C and high-tech automotive training by the best in the business make this the must-attend training event in 2012.

“Forget stocks and precious metals!  In this economy a smart service and repair shop needs to invest in training, staying sharp, staying current and learning the technical and business skills to remain relevant. MACS Convention and Trade Show delivers on all those fronts and we’ve priced the registration to allow service shop owners to bring multiple technicians,” remarked Elvis L. Hoffpauir, MACS president and COO.

MACS has planned the 2012 convention training sessions to bring a broad variety of technical session topics and trainers at a value not only for A/C specialists, but for all automotive repair techs who want to excel at mobile A/C and engine cooling system repair. Plus, on the morning of Friday, January 20, attendees will have the opportunity to participate in a FREE MACS Section 609 certification training class and test session, by itself a $50 value! Afterwards, they’ll be able to take in the trade show, and after that attend a cutting-edge technical training class for a minimal charge.

MACS attendees will also get the chance to be inspired by Keynote speaker Joe Bacal. Joe overcame cancer and went on to live his dream of off-road racing and conquering the Baja 1000.

The MACS Trade Show kicks off on Thursday, January 19 at 3pm and will feature a chance to network and explore vendor booths while enjoying a happy hour from 5-7pm. On Friday, January 20 attendees can catch up with the exhibitors when the trade show opens at 10:30am. The MACS Trade Show is a repair shop owner’s key opportunity to secure the parts and tools necessary for a successful service and repair season.

More networking events include: Tuesday’s golf tournament at Desert Pines, Wednesday’s roundtable discussion lunch, and the Wednesday evening MACS welcoming reception.

Attendees who walk in to this convention will walk out with the tools to do their job more efficiently and the knowledge to increase their bottom line.

To view the complete convention schedule or register for MACS 32nd annual convention and Trade Show, visit the MACS website at, or call the MACS office at (215) 631-7020 ext. “0”. To reserve a room at the Rio All Suite Hotel and Casino at the special MACS Convention room rate of $99 plus tax call (888) 746-6955 and use code SRMAC12 or visit the MACS website.

Founded in 1981, the Mobile Air Conditioning Society (MACS) is the leading non-profit trade association for the mobile air conditioning, heating and engine cooling system segment of the automotive aftermarket. MACS represents a growing membership in North America and 47 countries around the world, and is affiliated with the Vehicle Air Conditioning Specialists of Australia (VASA). MACS also provides information and services to more than 60,000 industry shops, suppliers and technicians. The Society serves the industry through informational tools, self-paced educational materials, leader-led training clinics, advocacy and other member services. Since 1991, MACS has assisted more than one million technicians to comply with 1990 Clean Air Act requirements for certification in refrigerant recovery and recycling to protect the environment. To learn more about MACS Worldwide and the upcoming 31st Annual Convention and Trade Show, to be held January 27-29, 2011 in Orlando, FL at Disney’s Coronado Springs Resort , visit our website at

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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