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Read November’s Digital Edition of ShopOwner Today

Every issue of ShopOwner includes valuable business management and technical editorial content.

Shop Owner Staff
By Shop Owner Staff

The interactive and easy-to-use digital edition of ShopOwner’s November issue is available now.

Related Articles
Click Here To Read The November Issue

The November issue features a profile of Lex Brodie’s Tire Centers, located in paradise and operating like it; as well as management articles on key tax planning strategies; recognizing leadership potential when it’s staring you in the face; keeping your best employees; and more. In addition, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCar, Brake & Front End, Underhood Service, TechShop and Tire Review, all ShopOwner channels.

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Finance

Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.

Andrew Markel
By Andrew Markel

Why is everyone chasing the cheapest brake service? It often seems that new-car dealers, chains and independent shops are locked in a race to the bottom when it comes to brake service. 

Some shops see brake jobs as the bottomless breadsticks or happy hour specials that get people in the door so that they spend money on entrees. The difference is a consumer has never needed to use an appetizer to keep their family safe. 

Read Full Article

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