Read May's Digital Edition of ShopOwner Today

Read May’s Digital Edition of ShopOwner Today

Every issue of ShopOwner includes valuable business management and technical editorial content.

The interactive and easy-to-use digital edition of ShopOwner’s May issue is available now.

The November issue features a profile of Interstate Muffler, a Shenandoah Valley landmark; as well as management articles on how to create a culture of advancement and growth in your shop; understanding how creative mentoring can make the technician shortage less threatening; and more. In addition, you’ll find Tech Tips, new products, editorial commentary and technical content from ImportCarBrake & Front EndUnderhood ServiceTechShop and Tire Review, all ShopOwner channels.

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Don’t Sell Shocks And Struts; Educate Customers Instead

Success comes down to informing customer about the benefits of replacing worn or damaged components.

There are no secrets to selling shocks and struts. You do not have to inflict fear or panic on the customer to make the sale. Also, you should not have to use mind tricks or tell a story. It comes down to educating the customer about the benefits and asking for the sale. 

February Digital ShopOwner Magazine Available Now

Every issue of ShopOwner includes valuable business management and technical editorial content.

Corvette To Go Electric With 2024 E-Ray

Edmunds says new model will offer 0-60 acceleration in 2.5 seconds from 6.2L V-8, front electric drive motors.

Last-Mile Delivery Tires Set to Outpace Long-Haul Tire Volumes

Thanks to online purchasing, shops can still grow their commercial business and increase profits in delivery tire sales.

Can You Tell What The Marketing Messages Mean?

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What Can Cause ADAS Calibration Aborts?

Troubleshooting the problem comes down to knowing the common “hiccups” that can save you time and money.

Auto Pros Visit Interstate Auto Care, Madison Heights, MI

For Bill Nalu, his business is more than just fixing cars – it’s about connecting with people on a personal level.

Don’t Be Intimidated By ADAS Reflash Procedures

As a vehicle ages, the J2534 programming becomes even more important to the vehicle’s ADAS operation.

Complete Oil Changes Require The Right Filter

Think through the job, use the correct oil, filter and tools, and make sure you’re doing things in the right order.