Raybestos Brand Wins 2011 Automotive Communications 'Best In Show' Award -

Raybestos Brand Wins 2011 Automotive Communications ‘Best In Show’ Award

Affinia Global Brake & Chassis' Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.

Affinia Global Brake & Chassis’ Raybestos brand recently won "Best in Show" honors (Business to Business) for its RaybestosGarage.com during the 2011 Automotive Communications Awards.
The interactive website offered a behind-the-scenes view of the entire Raybestos ’64 GTO-R build process. Visitors got the inside scoop on everything from design inspiration to chassis and suspension fabrication, engine tuning, brake package engineering, custom paint and on-track testing. Visitors were also encouraged to comment on the project, ask questions and even offer advice via Twitter and Facebook.
The custom road racer served as the grand prize in the Raybestos 1964 GTO-R Sweepstakes brake and chassis 2011 North American Promotion.
“We design our sweepstakes and promotion programs to capture the attention of our consumers, reward our service professionals and celebrate our extensive racing heritage,” said Jeff Stauffer, senior vice president, global marketing, Affinia Global Brake & Chassis. “Receiving acknowledgement such as this from our peers is a huge honor. It confirms that our sales and marketing efforts – like our products – are setting the bar for excellence in the aftermarket.”
In addition to the "Best in Show" award, the Raybestos brand brake and chassis group received four other awards.
In the Business to Consumer category:

• Brochures, Booklets & Handouts: The Straight Story
• Special Promotions & Promotional Events: GTO-R Sweepstakes Promotion
In the Business to Business category:

• Merchandising: GTO-R Sweepstakes Promotion
• Social Media Efforts: RaybestosGarage.com
The Car Care Council Women’s Board announced the winners of the 2011 Automotive Communications Awards during the Women’s Board reception during the Automotive Aftermarket Products Expo in Las Vegas. The awards, sponsored by the Women’s Board and supported by the Automotive Communication Council, applaud companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.       


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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
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