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ATMC Announces Officers And Directors For 2014

The Automotive Training Managers Council (ATMC) has announced its lineup of officers and directors for 2014.

AVI Training Conference Returns To AAPEX

The AVI Training Conference will again take place alongside the Automotive Aftermarket Products Expo (AAPEX), giving attendees the opportunity to participate in two industry events while in Las Vegas. The AVI Conference is slated for Monday, Nov. 4 and Tuesday, Nov. 5, while AAPEX is set for Nov. 5 through Thursday, Nov. 7. Both events will take place at the Sands Expo Center.

European Auto Tech Turns A Supplier Benefit Into An Effective Customer Loyalty Tool

Repairing today’s sophisticated cars can be expensive. John Ranney, owner of European Auto Tech, a seven-bay automotive repair garage in Tucson, AZ, understands that. Located near the University of Arizona, he sees how financial pressures affect his business and his customers, many of whom are students and their parents.

Westside Auto Pros: Internet-Savvy Shop Still Going Strong After 16 Years

In today’s ever-changing digital media landscape, with thousands of tweets per minute and videos going viral every day, it’s becoming more and more important for shop owners to stay on top of marketing technology. Ron Haugen, owner of Westside Auto Pros in Des Moines, IA, has seen first-hand how a well-mastered, intentional social media plan can attract new customers.

Francis Automotive: Unique Marketing Efforts Help Build Shop Brand

While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.

Larry’s AutoWorks: Shop Owner’s Success Linked To Accepting And Adapting To Change

Most people don’t become automotive repair shop owners overnight; they may start out as a technician who agrees to slowly take over a retiring owner’s business, or open their own shop and steadily build a customer base. When the first option fell into Larry Moore’s lap, he jumped at the chance – with some mixed results in the beginning.

AVI Live Training: Toyota EVAP Livestream With Bob Pattengale

Bob Pattengale, from Robert Bosch, LLC, will be covering Toyota EVAP Diagnostics. This system started appearing in 2005 and is now the primary system used on Toyotas. The live training program is scheduled for February 13th from 6:00 p.m. to 7:00 p.m. EST. The training program is FREE (free AVI OnDemand account required).

Federated Member KOI Auto Parts To Host Annual Cavalcade Of Customs

KOI Auto Parts and Federated Auto Parts are teaming up again to host the 53rd annual Cavalcade of Customs and Training Expo in Cincinnati, OH. The annual extravaganza is scheduled for Jan. 11-13 at the Duke Energy Convention Center.

AVI Offers Getting To Know Your VCI Scan Tool Training Video

Getting to know your VCI Scan Tool with Bob Pattengale provides interesting tips and tricks to help you more efficiently use the hardware and software. The Bosch Mastertech VCI offers broad and in-depth vehicle coverage through two powerful diagnostic scan applications – the ESI[tronic] 2.0 and the award-winning Shop Foreman Pro software. AVI and Pattengale show you what you need to know on how to use these powerful applications.

Autowerkes Maine: Unforgettable, Landmark Building Spells Unique

A little planning goes a long way, or, in the case of Voit Ritch, a lot of planning results in a new landmark building that can’t help but be noticed. To be exact, the all-new Autowerkes Maine in Freeport took two-plus years of planning and the help of staff and current customers to make the project all come together, culminating in a Grand Opening celebration on Aug. 25, 2012.