ATMC Announces Officers And Directors For 2014 -

ATMC Announces Officers And Directors For 2014

The Automotive Training Managers Council (ATMC) has announced its lineup of officers and directors for 2014.

The Automotive Training Managers Council (ATMC) has announced its lineup of officers and directors for 2014. Darrell Rowe, director of education and development for Bridgestone Retail Operations, was elected as board chair, with Holly Gerke, manager of technical training for Penske Truck Leasing, serving as vice chair. Michael Loth, director technical service and support for Bosch, was elected as treasurer, with Tim Zilke, president and CEO of ASE, serving as secretary. Bobby Bassett, director of North American Training for Gates Corp., assumes the role of past chair.
 
Also announced were three new directors elected to the board: Chris Chesney, senior director, professional markets for CARQUEST Technical Institute; Ron Kato, technical training manager, Toyota Motors Sales USA; and John Prosser, senior manager, technical training operations, American Honda Motor Co. They join current directors Rod Boyes, president, Melior Inc.; Steve Lee, senior corporate director of product development, Lincoln Educational Services; and Bill Sapielak, automotive business development manager, Adayana.
 
"The strength of the organization is in the diversity of our membership," said Dave Milne, ATMC president. "The outstanding advice and support that this group brings to their leadership roles is indicative of their commitment to improving the quality of training for the entire industry. I’d like to take this opportunity to thank the outgoing board members for their service over the years."
 
Stepping down from the board are Byron Morgan, Morgan Consultant Service; John Saia, Toyota Motor Sales USA; and the late Rich Whittier, Chrysler LLC.
 

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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