MAHLE Aftermarket Inc. Sponsors Formula DRIFT Driver Conrad Grunewald -

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MAHLE Aftermarket Inc. Sponsors Formula DRIFT Driver Conrad Grunewald

MAHLE Aftermarket Inc. (formerly MAHLE Clevite Inc.) has announced its sponsorship of Formula DRIFT driver Conrad Grunewald for the 2014 Professional Drifting Championship Series. As an official partner, MAHLE Aftermarket Inc. will provide technical support for Grunewald and his Formula DRIFT Chevrolet Camaro. It also will have the MAHLE brand decal displayed on the No. 79 car.

Shop Owner Staff
By Shop Owner Staff
Published:

MAHLE Aftermarket Inc. (formerly
MAHLE Clevite Inc.) has announced its sponsorship of Formula DRIFT driver
Conrad Grunewald for the 2014 Professional Drifting Championship Series.

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As an official partner, MAHLE
Aftermarket Inc. will provide technical support for Grunewald and his Formula
DRIFT Chevrolet Camaro. It also will have the MAHLE brand decal displayed on
the No. 79 car.

“As a leader in motorsports with various
partnerships in the circle track, drag racing, Formula 1 and diesel motorsports
arenas, we have the experience to provide Grunewald with the technical
knowledge needed to succeed in the Formula DRIFT series,” said Jon Douglas,
general manager, MAHLE Aftermarket. “Conrad Grunewald is a talented driver and
we are pleased to support him as he competes in the 2014 Formula DRIFT series.”

"I am looking forward to having
MAHLE on-board with us this season," said Grunewald. "In addition to
their deeply rooted history and success in motorsports, they are exceptional
people to work with and provide unparalleled products. I am thrilled about the
partnership."

Formula DRIFT is the first official
drifting series in North America. Grunewald has been competing in the series
since its inception in 2004, and formed the Conrad Grunewald Racing Team in
2009.

The 2014 Formula DRIFT series season
kicked off on the streets of Long Beach April 4. Grunewald finished in the top
15 and is now ranked 13th in the 2014 Formula DRIFT Pro Championship standings
heading into the next event at Road Atlanta outside Atlanta on May 10.

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By Shop Owner Staff
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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
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