Federated Customer Dave Cook Receives 'Surf or Turf Sweepstakes' Grand Prize -

Federated Customer Dave Cook Receives ‘Surf or Turf Sweepstakes’ Grand Prize

Residents of Middlesex, PA, should not be surprised to see Federated customer Dave Cook, owner of Middlesex-based Dave's Towing, driving a brand new truck instead of one of his trusted tow trucks. That's because Cook is driving the new Chevy Colorado truck he won as the grand prize winner of the Federated "Surf or Turf Sweepstakes."

Residents of Middlesex, PA, should not be surprised to see Federated customer Dave Cook, owner of Middlesex-based Dave’s Towing, driving a brand new truck instead of one of his trusted tow trucks. That’s because Cook is driving the new Chevy Colorado truck he won as the grand prize winner of the Federated “Surf or Turf Sweepstakes.”
(L to R): Meredith Marburger, Dave Cook, Cliff Hovis and George Swooger.

“It was a great day at our place last month when Dave came in to pick up his new truck,” said Federated member Cliff Hovis, president of Hovis Auto and Truck Supply, Inc. “Dave is a great customer and we are thrilled that he won this fantastic prize. All of our Car Care Center customers enjoyed being a part of this sweepstakes and they look forward each year to see what new and exciting prizes will be offered in the Federated Car Care Sweepstakes.”

Cook had the choice of the truck or a Triton boat as his grand prize in the “Surf or Turf Sweepstakes.” All Federated Car Care Center members in good standing as of October 15, 2010 were automatically eligible to earn a chance to win one of hundreds of prizes which also included Cabela’s gift cards, iPads, Federated diecasts and Nintendo DS Lites.

“This was another great Federated Car Care Sweepstakes,” said Phil Moore, senior vice president of Federated Auto Parts. “We are very happy for Dave and wish him many miles of great driving. Our annual sweepstakes is a terrific way to thank all of our Car Care Center members who do such a wonderful job providing quality service and parts to their customers.”

About Federated
Federated Auto Parts, headquartered in Staunton, VA, is one of the largest auto parts distribution and marketing organizations in North America. Federated is dedicated to supporting its customers with quality name brand parts, programs designed to grow their businesses, and experienced counterpeople who are knowledgeable in today’s evolving automotive technology. For more information, visit www.federatedautoparts.com.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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