Bosch Launches Fine Wire Double Platinum Spark Plug -

Bosch Launches Fine Wire Double Platinum Spark Plug

Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company's OE fine wire iridium plug launched in 2011.

Bosch recently introduced a new original equipment design fine wire double platinum spark plug, which complements the company’s OE fine wire iridium plug launched in 2011.


As with Bosch’s other OE fine wire plugs, the Bosch Double Platinum plug line is based on the latest original equipment materials and manufacturing technology, and delivers extended performance life and durability, the company says.

“The Bosch OE Fine Wire Double Platinum plug delivers improved ignitability, power, acceleration and throttle response by employing fine wire laser welded center electrode technology, and is designed to last three times longer than a standard copper core plug,” said Mark Wilkinson, group product manager, Spark Plugs for Bosch.

The new Bosch Double Platinum and OE Fine Wire spark plug was on display at the AAPEX Show in Las Vegas earlier this month.

According to Bosch, the double platinum spark plug offers special design features that meet or exceed OE specifications for double platinum plugs.

“Just as with our fine wire Iridium and Platinum lines, Bosch has gone to great lengths to ensure that the new Double Platinum plugs meet or exceed manufacturer requirements of the latest fuel delivery and high energy ignition systems, including Gasoline Direct Injection (GDI), turbo and supercharging and coil on plug (COP) ignition systems,” Wilkinson said. “These engine technologies make materials and specifications like advanced ceramic technology, correct spark projection and the correct gap more critical than ever.

“Bosch uses high-strength ceramics to protect against cracking and dielectric punch through – when the spark fires through the side of the insulator instead of at the center electrode — and Bosch Double Platinum plugs maintain correct spark position across the entire line, better than competitors’ full line double platinum programs. This ensures a reliable spark, improved throttle response and acceleration, and protection against full or partial misfires,” Wilkinson adds.

The complete line of new Bosch OE fine wire double platinum plugs offers 25 SKUs covering more than 70 percent of the North American vehicles in operation (VIO), including more than 86 percent of VIO that were originally equipped with double platinum plugs.

For more information, visit

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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