Bosch Again Dominates 'Greatest Spectacle in Racing'; Wins 100th Anniversary of Indy 500 -

Bosch Again Dominates ‘Greatest Spectacle in Racing’; Wins 100th Anniversary of Indy 500

In one of the most exciting finishes in the history of the Indianapolis 500, Dan Wheldon won the 100th anniversary of "the world's most important race" at Indianapolis Motor Speedway, driving a Bosch spark plug-equipped Dallara Honda V8.

In one of the most exciting finishes in the history of the Indianapolis 500, Dan Wheldon won the 100th anniversary of “the world’s most important race” at Indianapolis Motor Speedway, driving a Bosch spark plug-equipped Dallara Honda V8.

In fact, Bosch powered the entire 33-car field with racing spark plugs and oxygen sensors, and once again dominated the Indy racing classic, scoring Bosch’s 24th victory in the last 25 Indy races. Bosch powered the winning Marmon Wasp in the very first Indy 500 race in 1911, and continued 100 years of motorsports pre-eminence with this year’s victory.

“Bosch spark plugs have been in winning races around the world since the early 1900s, including the initial Indy 500. These are special racing spark plugs, and their technology and heritage go into providing the performance superiority of every Bosch spark plug installed in automobiles, light trucks and SUVs on the road in North America today,” said Wolfgang Hustedt, Motorsports Manager for Bosch, North America.

“And the Bosch wide-band oxygen sensors, performing in the crucible of Indy racing for several years for closed loop engine control, are the same oxygen sensors run by Grand Am and Daytona Prototype cars in road racing, and installed in many everyday family vehicles,” Hustedt added.

With victory literally in sight, rookie driver JR Hildebrand crashed on the final turn allowing Wheldon to blast by and take the checkered flag, for his second win at the Brickyard in the Izod IndyCar Series’ biggest race. Driving for Bryan Herta Motorsports, Wheldon’s win was redemption after finishing second in the two previous Indy 500 races, running for Panther Racing, the team that Hildebrand ran for Sunday. Due to lack of sponsorship, this was the only IndyCar Series race scheduled for Wheldon this season, although his win at the Brickyard may well generate newfound interest and sponsorship.

After hitting the wall, Hildebrand, the race’s top rookie driver, slid across the finish line to take second place in his Panther Racing Dallara Honda. Graham Rahal passed 66 cars in the 500-mile race and wound up third, driving another Bosch-sparked entry for Chip Ganassi Racing.

Bosch provides spark plugs and other products for various motorsports activities in addition to Indy, including NASCAR, Grand Am and American LeMans (ALMS) racing, drag racing, and off-shore boats – wherever there is competition in motion.

Bosch is a proud supporter of the Automotive Aftermarket Suppliers Association’s Know Your Parts education and awareness campaign. This initiative promotes the importance of quality brand name aftermarket parts backed by full service suppliers, and its impact on delivering reliable products to today’s motorists. For more information, visit www.AASAKnowYourParts.org.

For more information on Bosch Automotive Products, visit www.boschautoparts.com.

Follow Bosch on Facebook, visit www.facebook.com/boschautoparts.

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By Bob
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With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
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By being upbeat and using the right tonality, our likeability goes up, and the
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The second
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callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
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When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
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Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
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that are available to customers when it comes to any recommended repairs, what
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other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
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callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
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