Shop Owner Staff, Author at Shop Owner Magazine - Page 291 of 328
Relationships, Not Salesmanship, Make The Sale

You need to understand the products you sell, the features and benefits of the service, and the importance of being honest. But if you really want to go to the top, you need to build relationships with your clientele. Customers must be greeted and treated as close friends or a family member.

Wisconsin Lawmakers Consider Lead Weight Ban

The state of Wisconsin is considering a ban on all lead wheel weights. Assembly Bill 483, introduced on Jan. 24, would ban the sale and installation of all lead wheel weights. The bill is currently sitting in the state assembly’s transportation committee for consideration.

AVI Offers ‘Base Engine Analysis’ Class

Some of the most difficult problems to diagnose are engine problems, but with Automotive Video’s newly released “Base Engine Analysis” class with Dave Scaler, you can perform misfire diagnostics faster, more efficiently and without engine disassembly.

AVI Offers ‘MACS A/C Quick Hits’ Class

Help your customers keep their cool with the latest in A/C service in the newly released “MACS A/C Quick Hits” class from Automotive Video! Since A/C systems are constantly being updated with new technology and service procedures, MACS instructor Paul DeGuiseppi goes in-depth to show you the latest techniques so you can quickly diagnose A/C repairs.

AVI OnDemand: Intermittent Diagnostics Now Available

Most technicians rely on their personal scan tools, but not all scan tools can be reliable in all situations. What happens when a customer comes in and you pull out your handy scan tool or multimeter and NO CODES are present? What do you do? Find all all the answers and more in Bill Fulton’s Intermittent Pattern Failure class on AVI OnDemand.

2012 National Tire Safety Week Set

The Rubber Manufacturers Association (RMA) has formally announced the week of June 3-9 as the 2012 National Tire Safety Week in the U.S.

The Weather Channel And Car Care Council Collaborate On Content For Motorists

The Weather Channel Companies (TWCC) will feature vehicle care and maintenance content from the Car Care Council on weather.com, its popular online weather news and information site. A top-20 website, weather.com and the digital properties of The Weather Channel reach 62 million web consumers each month.

Federated Sponsors FAS Lane Racing In NASCAR Sprint Cup Series

NASCAR legend and Federated spokesman Ken Schrader will be driving in the NASCAR Sprint Cup series in 2012 and Federated Auto Parts will be along for the ride every step of the way. Federated will sponsor the FAS Lane Racing Sprint Cup entry driven by Schrader in nine races and will serve as an associate sponsor for the remainder of the season.

WIX Filters To Be Primary Sponsor Of Ryan Newman For Four Races In 2012

WIX Filters, a member of the Affinia Group family of brands, has announced plans to be the primary sponsor for Ryan Newman of Stewart-Haas Racing for four races during the 2012 NASCAR Sprint Cup Series season.

ACDelco Launches A Facebook Page

The ACDelco Facebook page features articles, informative videos and information on how to locate ACDelco Professional Service Centers and retail stores. ACDelco says it plans to post relevant industry and car care stories – such as gas-saving information, seasonal driving tips and “guess this part” features – and other news. Other tabs will be added throughout the year.

Supercharge Your SmartLift

Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company’s new Shockwave system.

Rotary Lift Adds New Operator-Friendly Mobile Column Lift To Line

Rotary Lift introduces the latest addition to its line of mobile column lifts, the RCH4 mobile column lifting system. According to Rotary Lift, the RCH4 has an easy-to-use, operator-friendly design that makes it up to 30 percent faster than competitive lifts, for greater bay productivity and reduced vehicle downtime.