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Supercharge Your SmartLift

Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company's new Shockwave system.

Shop Owner Staff
By Shop Owner Staff

Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company’s new Shockwave system.

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According to Rotary Lift, the Shockwave performance package turns SmartLift, the world’s most popular inground lift, into the world’s fastest lift, with rise and descent times that are twice as fast a standard lift’s: just 25 seconds up and 19 seconds down. Productivity is further enhanced by the patent-pending Spotline laser spotting guide which enables technicians to more quickly and accurately position a vehicle for service.                                    

Rotary Lift introduced Shockwave-equipped SmartLift inground lifts and two-post surface lifts in November 2011. The new Shockwave performance package makes it possible upgrade any previously installed SmartLift SL210 inground lift.                                                                                 

“With more than 50,000 SmartLift inground lifts sold worldwide, there is a huge installed base of customers who may want to further improve their bay productivity and profitability without replacing existing lifts,” explains John Rylee, Rotary Lift director of marketing. “The new Shockwave performance package provides these customers with a cost-effective way to speed up service and increase profits. It’s like adding a supercharger to your lift!”

The package includes everything necessary to upgrade a SmartLift SL210 inground lift, including new hydraulic cylinders, DC power unit and controls, and Spotline laser. Rotary Lift recommends that a Rotary Authorized Installer (RAI) performs the upgrades.

Shockwave-equipped SmartLift inground lifts are battery-operated, with a built-in charger that runs on 110V current. In addition to powering the fast cycle times, this patent-pending system also may lower daily operating costs by reducing the amount of electricity used. In this way, Shockwave makes SmartLift, the original environmentally friendly inground lift, even greener. SmartLift’s environmental credentials include a self-contained polymer composite housing to protect against leaks and electrolysis, bio-fluid compatibility, and a small footprint that makes it possible to install 12 SmartLift inground lifts in the same amount of space as 11 two-post surface lifts.

The Spotline laser guide automatically shoots a green laser line into the center of the service bay when a vehicle approaches. The technician then quickly centers the line on the vehicle’s hood and dash while pulling onto the lift, for faster, more accurate vehicle spotting.                       

According to Rotary Lift, even servicing the lift itself is faster with SmartLift. All SmartLift maintenance can be performed at ground level without removing the lift. Rotary Lift’s patented EasyAccess cylinder does not require bleeding and can be serviced in just two hours — that’s 75 percent less time than required for competitive cylinders, providing a significant savings in downtime.

SmartLift inground lifts accelerated by Shockwave have been third-party tested by ETL and ALI certified to meet ANSI safety and performance standards. They are made in the U.S.A.

For more information about Shockwave, contact your local Rotary Lift distributor, visit www.rotarylift.com/Shockwave, or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, www.twitter.com/RotaryLift and YouTube, www.youtube.com/RotaryLiftMedia.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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