Supercharge Your SmartLift -

Supercharge Your SmartLift

Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company's new Shockwave system.

Rotary Lift introduces a retrofit performance package that enables current SmartLift inground lift owners to step up to the added productivity provided by the company’s new Shockwave system.


According to Rotary Lift, the Shockwave performance package turns SmartLift, the world’s most popular inground lift, into the world’s fastest lift, with rise and descent times that are twice as fast a standard lift’s: just 25 seconds up and 19 seconds down. Productivity is further enhanced by the patent-pending Spotline laser spotting guide which enables technicians to more quickly and accurately position a vehicle for service.                                    

Rotary Lift introduced Shockwave-equipped SmartLift inground lifts and two-post surface lifts in November 2011. The new Shockwave performance package makes it possible upgrade any previously installed SmartLift SL210 inground lift.                                                                                 

“With more than 50,000 SmartLift inground lifts sold worldwide, there is a huge installed base of customers who may want to further improve their bay productivity and profitability without replacing existing lifts,” explains John Rylee, Rotary Lift director of marketing. “The new Shockwave performance package provides these customers with a cost-effective way to speed up service and increase profits. It’s like adding a supercharger to your lift!”

The package includes everything necessary to upgrade a SmartLift SL210 inground lift, including new hydraulic cylinders, DC power unit and controls, and Spotline laser. Rotary Lift recommends that a Rotary Authorized Installer (RAI) performs the upgrades.

Shockwave-equipped SmartLift inground lifts are battery-operated, with a built-in charger that runs on 110V current. In addition to powering the fast cycle times, this patent-pending system also may lower daily operating costs by reducing the amount of electricity used. In this way, Shockwave makes SmartLift, the original environmentally friendly inground lift, even greener. SmartLift’s environmental credentials include a self-contained polymer composite housing to protect against leaks and electrolysis, bio-fluid compatibility, and a small footprint that makes it possible to install 12 SmartLift inground lifts in the same amount of space as 11 two-post surface lifts.

The Spotline laser guide automatically shoots a green laser line into the center of the service bay when a vehicle approaches. The technician then quickly centers the line on the vehicle’s hood and dash while pulling onto the lift, for faster, more accurate vehicle spotting.                       

According to Rotary Lift, even servicing the lift itself is faster with SmartLift. All SmartLift maintenance can be performed at ground level without removing the lift. Rotary Lift’s patented EasyAccess cylinder does not require bleeding and can be serviced in just two hours — that’s 75 percent less time than required for competitive cylinders, providing a significant savings in downtime.

SmartLift inground lifts accelerated by Shockwave have been third-party tested by ETL and ALI certified to meet ANSI safety and performance standards. They are made in the U.S.A.

For more information about Shockwave, contact your local Rotary Lift distributor, visit, or call (800) 640-5438. You can also find Rotary Lift on Facebook,; Twitter, and YouTube,

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of

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