From Tire Review

The Rubber Manufacturers Association (RMA) has formally announced the week of June 3-9 as the 2012 National Tire Safety Week in the U.S.
The 11th annual event is part of RMA’s ongoing "Be Tire Smart – Play Your PART" program, which helps drivers learn the basics of tire care and maintenance.
During NTSW, tiremakers and retailers will hold special programs to educate motorists about proper tire care and maintenance. RMA offers retailers free "Be Tire Smart" brochures and other materials. Those materials can be ordered online at betiresmart.org.
Last year, more than 21,000 tire retailers participated in NTSW.