Federated Sponsors FAS Lane Racing In NASCAR Sprint Cup Series -

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Federated Sponsors FAS Lane Racing In NASCAR Sprint Cup Series

NASCAR legend and Federated spokesman Ken Schrader will be driving in the NASCAR Sprint Cup series in 2012 and Federated Auto Parts will be along for the ride every step of the way. Federated will sponsor the FAS Lane Racing Sprint Cup entry driven by Schrader in nine races and will serve as an associate sponsor for the remainder of the season.

Shop Owner Staff
By Shop Owner Staff

NASCAR legend and Federated spokesman Ken Schrader will be driving in the NASCAR Sprint Cup series in 2012 and Federated Auto Parts will be along for the ride every step of the way.  Federated will sponsor the FAS Lane Racing Sprint Cup entry driven by Schrader in nine races and will serve as an associate sponsor for the remainder of the season. 

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“We are honored to sponsor Ken Schrader in the NASCAR Sprint Cup series,” said J.R. Bishop, director of racing and event marketing for Federated. “Federated has a long association with Kenny and his race teams, and we are looking forward to an exciting season of Sprint Cup racing. We have a lot of great hospitality events and marketing initiatives planned around the Sprint Cup as we know our sponsorship will be popular with both members and customers.”

The nine 2012 races that will feature Federated as the primary sponsor for Schrader and FAS Lane Racing include Las Vegas (March 11), Martinsville (April 1), Kentucky (June 30), New Hampshire (July 15), Michigan (Aug. 19), Bristol (Aug. 25), Richmond (Sept. 8), Texas (Nov. 4) and Homestead-Miami (Nov. 18).

“The NASCAR Sprint Cup series is the premiere racing series in the country,” continued Bishop. “All of the races are televised nationally so this sponsorship will provide great exposure for Federated and our members all season long.”

For more information, visit www.federatedautoparts.com.

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
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Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
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