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Rotary Lift Adds New Operator-Friendly Mobile Column Lift To Line

Rotary Lift introduces the latest addition to its line of mobile column lifts, the RCH4 mobile column lifting system. According to Rotary Lift, the RCH4 has an easy-to-use, operator-friendly design that makes it up to 30 percent faster than competitive lifts, for greater bay productivity and reduced vehicle downtime.

Shop Owner Staff
By Shop Owner Staff

Rotary Lift introduces the latest addition to its line of mobile column lifts, the RCH4 mobile column lifting system. According to Rotary Lift, the RCH4 has an easy-to-use, operator-friendly design that makes it up to 30 percent faster than competitive lifts, for greater bay productivity and reduced vehicle downtime.

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The RCH4 is sold in sets of four, six or eight battery-operated columns. Each column is identical and has a rated capacity of 18,000 lbs., for total lifting capacity of up to 144,000 lbs. The speedy RCH4 can lift a vehicle 70 inches in just 78 seconds. The RCH4 also features Rotary Lift’s automatic steering system which makes it faster and easier to position the columns for service. Fixed forks fit most large tires without time-consuming adjustment, so technicians can get the vehicle up in the air for service more quickly.                                                                  

“Mobile column lifts are a popular choice for commercial trucking fleets, transit agencies, government fleets and vocational customers because they are versatile enough to be used almost anywhere to service virtually any medium or heavy-duty vehicle,” says Doug Spiller, Rotary Lift heavy duty product manager. “The new RCH4 is an excellent choice for maintenance managers who are looking for a mobile column lift that’s affordable and has the features and benefits they need to improve shop productivity.”

Every column is equipped with Rotary Lift’s patented control panel. These intuitive controls include a graphic layout of the column set-up, real-time height reading and error display, battery indicator, programmable height limit settings and one-touch controls. Lifting and lowering of all columns is automatically synchronized, and there is a slow-lowering function for precision vehicle positioning. Technicians can operate the entire lift from whichever column is most convenient.

Some mobile column lifts only work when the columns are connected by a complete circuit of communication cables all the way around the vehicle. But the RCH4 needs just three cables connected in a horseshoe shape. As a result, one end of the lift is always open, making it easier to quickly position vehicles on the lift. The lightweight cables feature a quick-connect design and are 33 feet long for added flexibility.

The RCH4 is battery operated with an internal charger, eliminating the need for power cords and improving the lift’s portability. Its hydraulic cylinder is inverted so the chrome piston rod is protected from debris and damage at all times, extending the life of the lift and reducing maintenance costs.

There are a number of optional accessories available for the RCH4:

•  High-efficiency LED lighting system provides hands-free lighting under the vehicle.

•  Steel reducer sleeves slide onto the forks to allow proper contact with smaller radius tires.

•  Large wheel riser kit raises tires on ramps to allow for proper fork placement.

•  Weight gauge shows technicians the load weight of the vehicle being lifted.

The RCH4 mobile column lifting system has been third-party tested by ETL and ALI certified to meet industry safety and performance standards.

For more information about the RCH4 mobile column lift or any other Rotary Lift heavy-duty vehicle lift, contact your local Rotary distributor, log on to www.rotarylift.com, or call (800) 640-5438. You can also find Rotary Lift on Facebook, www.facebook.com/RotaryLift; Twitter, http://twitter.com/RotaryLift; and YouTube, www.youtube.com/RotaryLiftMedia.

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Phone Shoppers Made Easy

Although there is no silver bullet that will allow you to bring in every first-time caller, there are a number of things you can do to get more appointments. In this article, I would like to share some of the best practices your advisors can use that will generate immediate results.

Shop Owner Staff
By Shop Owner Staff

By Bob
Cooper of Elite

With
vehicles being built better than ever before, and with service intervals
continually being extended, you are going to see your customers less often.
This means your service advisors are going to have to be razor sharp when the
phone rings. Although there is no silver bullet that will allow you to bring in
every first-time caller, there are a number of things you can do to get more
appointments. In this article, I would like to share some of the best practices
your advisors can use that will generate immediate results.
In order for
someone to buy from you, three things need to occur: They have to like you,
they have to trust you, and they have to view you as a credible expert. So when
your phone rings, the first thing your advisors need to sell is themselves; not
the service or repair. The best way of accomplishing this goal is with a
professional, courteous and upbeat greeting, such as “Thank you for calling
Elite Auto Care, this is Bob. How can I help you this morning?” By using these
words we’re showing appreciation, by volunteering the name of our company we’re
assuring the callers that they’ve called the right number, and by providing our
name we’re beginning to build personal relationships. By asking how we can
help, we’re asking a question that will allow us to control the conversation.
By being upbeat and using the right tonality, our likeability goes up, and the
customer’s anxiety goes down.
The second
thing your advisors will need to do is slow the conversation down so the
callers don’t feel rushed, and they’ll have to become good detectives by asking
a number of questions. By having the callers talk, it will take their focus off
of the price, and it will allow them to begin to feel more comfortable with
your advisors at the same time.
When it comes
to asking for the appointment, one of the best kept secrets I can share with
you is this: With rare exception, your advisors need to offer every caller a
choice of appointment times, and whenever possible, one of those options should
be for them to bring the vehicle in now. For example; “I can squeeze you in
now, or would 2:15 be better for you?”
When it comes to auto repair, customers love finality, which is why
providing the “now” option is a powerful sales tool.
Now here’s
the absolute best-kept secret for dealing with the tough first-time callers.
Every one of your advisors needs to be aware that many “price shoppers” are
asking for price just to start the conversation, and beyond that, with rare
exception, callers don’t know the questions they should be asking. This is why
it’s a good idea to ask your service advisors to write down a list of the
questions that they think an educated caller would ask. Once they have their
lists completed, and committed to memory, then it’s easy for them to respond to
price inquiries with a statement like, “Well Larry, I know price is important
to you, and it should be, but if you call five different shops today, you’ll
more than likely get at least five different prices. Some of the other
questions you might want to ask are how long they’ve been in business, whether
or not they have certified technicians and a drug-free workplace program, and
you might want to have them walk you through their diagnostic processes as
well. You might also want to ask them if they always explore all of the options
that are available to customers when it comes to any recommended repairs, what
kind of warranties they provide, and if those warranties are in writing.”  Ladies and gentlemen, I’ve closed hundreds,
if not thousands of tough first-time “price shoppers” using this technique, so
I know it will work for you.
 If you’re still not quite sold, then consider
this. If you take my recommendations, when those price shoppers start calling
other shops, you know as well as I do that they’ll more than likely ask some of
the questions your advisors suggested to them. Not only will your competitors
be caught off guard and struggle with the answers, but in each case, the
callers will be thinking of your advisors. This is when they’ll not only realize
how well your advisors handled the call, but they’ll trust your advisors, and
you bet; they’ll now view them as credible experts as well.
For help permanently
increasing your service advisors’ sales and CSI scores, learn more about the Elite Masters Service Advisor Training
Program.

Read Full Article

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