Let’s Clean Up: Shop Appearance Speaks Volumes About Image And Professionalism To Your Customers
Let’s talk about cleanliness. And, I mean more than just surface cleaning. Ever walk into a business that looked clean initially, but really wasn’t? You could just tell. The next thing you know, you’re looking more closely under the tables and chairs, and then it’s pretty obvious that it’s not very clean at all.
Exclusive Auto Caters To Customers: Yucaipa, CA, Shop Awarded Top Honors For Customer Service With ‘Perfect’ Rating
When a customer visits Exclusive Auto, located in Yucaipa, CA, the staff’s goal is to greet that person immediately, and then to always exceed their expectations. It’s that kind of customer service ethic that has helped make the shop what it is today.
Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
AVI OnDemand: ‘FRED Kicks The CAN’ Now Available
Conquer the F.R.E.D.s (Frustrating Ridiculous Electronic Devices) in your shop with the newly available ‘FRED Kicks the CAN’ training course on AVI OnDemand, complete with videos, quizzes, manuals and other valuable resources. Veteran AVI instructor Dave Hobbs shows you what you need to know on how these systems work so you can make an accurate diagnosis.
ACDelco Introduces Advantage Control Arms
ACDelco has added control arms to the all-new ACDelco Advantage family of high-quality aftermarket chassis components for budget-conscious consumers.
Bosch Says New Beam Wiper Blade Offers A ‘Clear Advantage’
Bosch has introduced a new product called Clear Advantage to its line-up of beam wiper blades, designed to offer Bosch quality and reliability at a value-level price. The Bosch wiper blade line currently includes the ultra premium Bosch ICON as well as Bosch Evolution.
Raybestos Brakes Announces ‘Red Hot Smokin’ Rebate
Raybestos brake and chassis products – a member of the Affinia family of brands – is giving technicians new cash rebates for their customers and a business-building sweepstakes program for their shops. If the potential $80 rebate doesn’t capture consumer attention, the chance to win a 2013 Raybestos ROUSH Stage 3 Mustang certainly will.
Bosch Named World’s Most Admired Automotive Supplier
Bosch has been named “most admired” motor vehicle parts supplier by Fortune magazine. Bosch was ranked No. 1 based on responses from 3,855 executives, directors and analysts at 698 companies from 58 industries and 32 countries. Bosch’s most valued attributes, according to the survey, include innovation, people management, quality of management, quality of products/services and global competitiveness.
Link Your Website To The Digital Car Care Guide For National Car Care Month
In celebration of National Car Care Month in April, the Car Care Council suggests adding a link to the digital version of the Car Care Guide to your business website as an online reference for your customers. This simple step only takes seconds to do, and it’s another opportunity to improve your customer relationships and increase service and repair business, according to the Car Care Council.
Federated Expands Co-Man Warehouse With 87,000 Square Feet Addition
The Federated Auto Parts Co-Man warehouse, located in Staunton, VA, has expanded again with the addition of 87,000 sq. ft. of space. With this addition, Federated is also revamping the entire operation, adding more flow pallet racking, conveyers and mezzanine space to improve efficiency and handle the rapid growth. The project is expected to be completed by mid-April 2012.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
Bosch Announces Spring Brake Savings Rebate Program For QuietCast Disc Brake Pads
Just in time for spring driving, Bosch has announced a new rebate program for brake service using Bosch QuietCast disc brake pads. This savings program is intended to reward motorists who purchase QuietCast disc brake pads, and also help build business for auto repair shops that choose to install QuietCast disc brake pads.
