Babcox Media Launches AftermarketJobs.com
Babcox Media, Inc. is pleased to announce the launch of AftermarketJobs.com, an automotive aftermarket-specific online job portal. For aftermarket employers, AftermarketJobs.com offers a cost-effective resource for promoting open positions within their companies, while at the same time directly reaching prospective employees who are already involved in this dynamic and competitive market.
$30,000 in Tools and Equipment Stolen from Repair Shop
Approximately $30,000 in tools and equipment was recently stolen from Gearheads Auto Repair in Jackson, MO. The thieves also took the keys to all the customers’ vehicles.
Ohio Repair Shops Join Together To Raise Money For Area Youth
Nine auto repair shops in the Strongsville, OH, area are joining together to raise money for area youth. During the month of May, the repair shops will donate 10 percent of all brake repair service to Guidestone, formerly called the Berea Children’s Home and Family Services.
Federated Members Elect Standard Motor Products Outstanding Vendor Of The Year
The Federated Auto Parts membership has selected Standard Motor Products (SMP) as Outstanding Vendor of the Year for 2011. In addition to the Outstanding Vendor of the Year award, Federated also presented its Outstanding Supplier Support Awards to: ACDelco; Affinia; Dorman; Federal-Mogul; Hastings; and USA Industries.
Get Dirty With Kenny At Federated’s “House”
It’s back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.
Bosch Unveils New 2012 ‘DistancePlus’ Oil Filter Consumer Ad Campaign
Bosch’s 2012 advertising and promotional campaign for its premium performance DistancePlus oil filter line highlights the product’s unique characteristics that are designed to appeal to do-it-yourselfers (DIYers), the company says. The campaign involves extensive use of advertising in online and DIY-oriented print media, as well as promotional rebates to achieve a goal of 80 million impressions in the DIY market segment.
Bosch Aftermarket Relaunches Website
Bosch has redesigned its automotive aftermarket website with specific focus on improved visitor engagement and ease of use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder, and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate.
Federated Member Motown Automotive Opens New Training Center
On April 19, longtime Federated member Motown Automotive held the grand opening and dedication of its new training center, the Elwood K. Sechrist Training Center. Named after Motown’s founder, the Sechrist Training Center is located at Motown’s corporate distribution center in Farmington Hills, MI.
Shop Owner Sentenced To Jail For Violating Ordinance Banning Video Signs
An auto repair shop owner in Lockport, NY, has been sentenced to 15 days in jail for repeatedly violating the town’s sign ordinance. According to the report in the Niagara Gazette, the ordinance says a sign cannot change a display more than once every 10 minutes.
Federated To Hold National Membership Meeting In Phoenix
Federated Auto Parts will hold its annual national membership meeting April 25-28 at the Arizona Grand Resort in Phoenix.
Shop Manager Embezzles $707,400 From Greenwich, CT, Auto Repair Shop
The former manager of a Greenwich, CT, auto repair shop was recently sentenced to 18 months in federal prison for filing false tax returns. According to court documents, Eugene Ceriello had deposited about $707,400 in his bank account between 2004 to 2008 that he had embezzled from the repair shop. During that time period, he would regularly access the shop’s computer system to change the amount of money the shop was receiving from sales.
Are Your Techs Asking You For Recommendations?
When your techs come to you and tell you they’re stumped, if you give them a recommendation, you’ll lose regardless of the outcome. If you solve the problem, you’ve sent a message to your techs that you’re more knowledgeable than they are, which is not going to build confidence in your employees. But then it gets worse; you’ve also taught them to come to you when they’re up against a wall. This is a lose-lose situation, in that if your recommendation doesn’t solve the problem, the tech will come back to you looking for your next recommendation because you now own the problem.