Drive Up Your Service Sales! The #1 Tool For Service Advisors
Over the years, I have had the opportunity to employ some of the best service advisors in the industry, and our company has trained thousands of industry superstars. So, I can tell you from first-hand experience, one of the best tools you can provide your service advisors with is a digital voice recorder.
Guerrilla Marketing For Your Auto Repair Business
The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grass roots marketing campaigns. Participating in Chamber of Commerce meetings and local events are a couple of examples. Although there are hundreds of methods, there’s one auto repair marketing goldmine that is overlooked by most auto repair shops and dealerships. It’s targeting what we here at Elite refer to as “communities within communities.”
Why Does A First-Time Caller Choose Your Shop?
We do a lot of coaching and training in the auto repair industry and have had the privilege of working with some really amazing people and businesses. Often, we will ask folks we are working with, “Why does a first time caller decide to bring their car into your shop?” Inevitably, we will get a chorus of voices saying, “Price!”
Elite Offers ‘Marketing Auto Service In Tough, Competitive Times’ Seminar
We all know the competition for new customers is violent, and when it comes to auto repair and service, today’s consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you.
MACS Announces New Direction For Annual Training Event
The Mobile Air Conditioning Society (MACS) Worldwide has set a new direction for the annual MACS training event and trade show, scheduled for Feb. 7-9, 2013, at the Caribe Royale All Suites Resort and Convention Center, Orlando, FL.
Ban On R-134a Consumer Sale In Wisconsin Ends
Parts stores in Wisconsin will be able to begin selling refrigerant for motor vehicles in less-than-15-pound containers, thanks to AAIA-supported legislation that was signed by the governor on April 2.
Two Tire Recalls Set By NHTSA
NHTSA has announced two tire recalls involving three brands, including a line made by Cooper Tire & Rubber Co.
Federated Member Hovis Auto & Truck Supply Celebrates Grand Opening Of Technical Training Facility
Federated member Hovis Auto & Truck Supply celebrated the grand opening of its Hovis Technical Training Center with an open house March 23-24 at the Mercer, PA, facility. Manufacturer representatives and training partners from key suppliers were in attendance to speak with Hovis customers about new products and upcoming training to be held at the center.
WIX Filters Issues Three New Master Catalogs For 2012
WIX Filters has issued its 2012 Master Catalogs, which cover more than 5,000 WIX Filters products with dimensions, thread sizes, gasket information and application summary. The three new catalogs are: 2012 Passenger Car/Light Truck Application Catalog; HD Trucks, Buses & Off-Road Vehicles Application Catalog; and Interchange-Product Numeric Catalog.
New Raybestos Brand Brake And Chassis Parts Released For 2013 Foreign And Domestic Nameplates
Affinia Group has announced that brake pads, brake rotors, brake calipers, hoses, master cylinders and electronic wear sensors have been added to the Raybestos brakes catalog for 2013 Audi, Ford, Lexus and VW models.
Bosch Announces Spring Brake Savings Rebate Program For QuietCast Disc Brake Pads
Just in time for spring driving, Bosch has announced a new rebate program for brake service using Bosch QuietCast disc brake pads. This savings program is intended to reward motorists who purchase QuietCast disc brake pads, and also help build business for auto repair shops that choose to install QuietCast disc brake pads.
What Does Shuttle Service Say About Your Business? Consider A Hybrid Or Electric Vehicle
Offering a shuttle service for your customers provides some great opportunities. Many times, customers drop by with an unexpected issue and have not planned for a ride back home or to work. By providing a shuttle service, you give your customer added value that may help them decide to leave the vehicle for repair and, hence, provides you with the opportunity for revenue.
