AAPEX Attendee Webinar To Share Social Media Strategies -

AAPEX Attendee Webinar To Share Social Media Strategies

"How to Use Social Media Without Breaking the Bank," a free attendee webinar slated for 4 p.m. EST on Wednesday, March 12 will share proven social media strategies for attendees to use to grow their businesses. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas.

“How to Use Social Media Without Breaking the Bank,” a free attendee webinar slated for 4 p.m. EST on Wednesday, March 12 will share proven social media strategies for attendees to use to grow their businesses. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas.
 
The attendee webinar will discuss the fact that billions of people interact on Facebook, Twitter, Linkedin, YouTube, Instagram and hundreds of other social media tools every day, but businesses still struggle to find the sales and marketing connection, especially in the business-to-business (B2B) world. It will provide social media tips for small and large companies and help answer some common questions, such as should a company have a full-time person or hire an outside service provider?
 
The webinar is part of the new, monthly AAPEXedu Webinar Series to help ensure attendees grow their business and get the most out of their participation in the 2014 AAPEX. Additional attendee webinars will cover “How to Use Video” (April), “Content Marketing” (May), “Branding” (June), “Direct Response Marketing” (July), “Referral Marketing” (August), “Copywriting” (September) and “How to Get the Most Out of AAPEX” (October).
 
Steve Miller, strategic marketing expert, is leading the new attendee webinars for AAPEX. All webinars in the AAPEXedu series will be available for replay in the AAPEXedu Video Learning Library on the AAPEX website.
 
To register for “How to Use Social Media Without Breaking the Bank,” visit: http://webinarjam.net/webinar/go/469/c2a0dced5f.
 
For more information, visit www.aapexshow.com or email: [email protected].
 

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By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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