The AAPEXedu will present “Building
a Referral Marketing Strategy,” a free attendee webinar slated for
Wednesday, July 9, at 4 p.m., EST. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set
for Tuesday,
Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.,
with AAPEXedu sessions starting on Monday, Nov. 3.
Every
business owner understands the value of
generating referrals. Yet, in a recent study, 74
percent of small businesses admitted to
not having a formal referral marketing
program. Don’t be in that crowd. Attendees should instead attend this
session and learn a new system for developing a real, implementable
referral marketing
program for their business.
The monthly AAPEXedu Webinar Series is designed to help ensure
attendees grow their businesses and get the most out of participating in AAPEX
2014. Additional
attendee webinars will cover “Direct Response
Marketing, “Copywriting” and “How to Get the Most Out of AAPEX.
Steve Miller, strategic marketing expert, is
leading the attendee webinars for AAPEX.
To
register for “Building
a Referral Marketing Strategy” or to watch a previous webinar in the
AAPEXedu Video Learning Library, visit: www.aapexshow.com/attendee/webinar.
The 2014 AAPEX is expected to feature more than 2,400
exhibitors, 5,000 booths, nearly 40 AAPEXedu sessions and 39,000 targeted buyers.
More than 130,000 automotive aftermarket professionals from nearly 125
countries are projected to be in Las Vegas during AAPEX. To register for AAPEX,
visit: www.aapexshow.com/register.
AAPEX
represents the $477 billion global aftermarket auto parts industry, and is
jointly sponsored by the Auto Care
Association
and the Automotive
Aftermarket Suppliers Association (AASA), the light vehicle aftermarket
division of the Motor & Equipment Manufacturers Association (MEMA). For
more information, please visit www.aapexshow.com or e-mail: [email protected].