It is more expensive to find new customers than to keep existing ones. Here are a few tips to get your customers coming back in to your shop.
Learn how to educate customers on the importance of OEM specifications and premium lubrication for their vehicles’ maintenance needs.
Of all the services your shop offers, the simple oil change is often the most contentious. No matter what they drive, your customers may think that “oil is oil.” If it pours out of a bottle they recognize on the shelf in their father’s garage or an ad on TV, it’s good enough for their car.
These steps can help you hire the right marketing team to build business.
Tire professionals focus on why the product they’re selling is worth the investment.
Manager of 16 Black’s Tire stores, Brian Pierce has been commended on his dedication to his customers.
SEO is complex. Shop owners may think it’s just about throwing some keywords on a page a bunch of times. However, it’s more than just putting the right keywords on your website. Showing how complex it actually is, simply saying that’s only a piece of SEO and not the whole story. Some shop owners think
ShopOwner includes valuable business management and technical editorial content.
Dan Murphy discusses successfully bridging the worlds of tires and golf balls through premium branding.
Harvey Firestone’s legacy of innovation lives on in his great-grandson’s efforts as an entrepreneur.
Conroy shares insights into his company’s commitment to innovation and sustainability.
