Black’s Tire’s Brian Pierce: ‘My People are My Biggest Motivator’

Brian Pierce: ‘My People are My Biggest Motivator’

Manager of 16 Black's Tire stores, Brian Pierce has been commended on his dedication to his customers.

In the short span of 11 years, Brian Pierce has worked his way up from a general service technician – changing tires, oil and doing some mechanic work – to managing 16 stores in South Carolina for Black’s Tire. A head-down, humble hard worker, Brian speaks with passion about the industry that he has come to love.

“I just love helping people, whether it be the customer or seeing my people happy,” he said. “That’s my motivator.”

However, Brian never thought he’d work in the tire industry and fell into it “by accident,” as he said. Initially, he set out to be a North Carolina State Highway patrolman. He passed all the exams and was about to enter highway patrol school when the unexpected happened

Brian-Pierce--Blacks Tire service truck

“We were informed that the state of North Carolina put a hiring freeze for one year,” he explains, “and I needed a job until it was time to go back to Highway Patrol school.”

So, Brian, who had played baseball with the Benton boys (sons of Black’s Tire owner, Ricky Benton), went to Ricky and asked for a part-time gig. He started out at Black’s Tire’s Myrtle Beach location busting tires, but his staunch work ethic got noticed.

In his nomination for Tire Review’s Club 3633, Pierce was commended by his superiors for his dedication to bettering the business, his support of his team members and his willingness to think outside the box.

You May Also Like

PRI Takes Motorsports Advocacy On The Road

Third annual program includes advocacy efforts designed to build, promote, and protect the motorsports community.

Performance Racing Industry (PRI) is elevating its advocacy efforts through its third annual tour around the country, starting at the Progressive American Flat Track at Volusia Speedway Park in DeLeon Springs, FL. During the 2022 PRI Road Tour, which began March 11, PRI's leading content-creation team will travel the country to visit businesses, racetracks, events, and industry icons, generating videos and sharing stories about what the industry can do to help build, promote, and protect motorsports."Advocacy is a top priority for PRI, and it’s important for the industry. That’s why we’re emphasizing this throughout the Road Tour this year,” said Dr. Jamie Meyer, PRI President. “After seeing the great success of the Road Tour and what it can do, we will now make that same sort of impact to help with our year-round advocacy efforts.”Now in its third year, the PRI Road Tour has captivated more than 64 million viewers with unique and never-before-seen footage of motorsports businesses and racing competition. This year’s program is expected to build on those results with a greater focus and emphasis on legislative advocacy—including the RPM Act, the importance of PRI Membership, industry education, and more."The PRI Road Tour allows us to showcase the importance of the racing industry and inform the motorsports community about how they can support the industry they love," said Meyer. "This year's exclusive coverage will showcase how their participation will create a unified voice for the industry."ExxonMobil, VMP Performance, Titan Motorsports, and SAM Tech will be among the team’s early stops as the PRI Road Tour begins its yearlong trek across the country. Sponsors of the 2022 PRI Road Tour include Mobil 1, BBS of America, DeatschWerks, Red Line Oil, FiTech EFI, Hawk Performance, Raybestos Powertrain, Callies Performance, Five Star Race Car Bodies, Briggs and Stratton, Jesel, and Mass Traction. 

Does Diesel Exhaust Fluid (DEF) Impact Your Business?

Modern diesel exhaust systems are complex and they include multiple sub systems to keep exhaust clean.

9 Ways to Manage a Negative Review

The customer isn’t always right, but the customer is still the customer. What do you say when they’re wrong?

The SUV & CUV Tire Megatrend

Larger rim diameters and wider consumer expectations have combined to complicate tire selection.

Managing Your Shop’s Online Reputation

The difference between making a sale or losing out to the competition could depend on how you manage your online reputation.

Other Posts

Bridgestone Golf CEO Shares Links Between Tires And Tiger

Dan Murphy discusses successfully bridging the worlds of tires and golf balls through premium branding.

What Tire Treads And Golf Ball Designs Have In Common

Listen to Part II of this interview with Bridgestone Golf’s Dan Murphy.

EV Tire Satisfaction Gap Widens As Wear Rates Increase

The J.D. Power study shows that EV owners expect their tires to last as long as gas-powered vehicles do.

Andrew Firestone’s Journey from Reality TV to Entrepreneur

Harvey Firestone’s legacy of innovation lives on in his great-grandson’s efforts as an entrepreneur.