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With Holiday Downtime, Be Sure Your Customers Have Emergency Contact Information

If you're going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you're going to be closed and who to contact if your customers need any emergency service or repairs.

Bob Cooper
By Bob Cooper
Since 1990, Bob Cooper has been the president of Elite (www.EliteWorldwide.com), a company that strives to help shop owners reach their goals and live happier lives, while elevating the industry at the same time. The company offers one-on-one coaching from the industry’s top shop owners, service advisor training, peer groups, along with sales, marketing and shop management courses. You can contact Bob at [email protected], or at 800-204-3548.
Published:

By Bob Cooper

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If you’re going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you’re going to be closed and who to contact if your customers need any emergency service or repairs. Talk to your local towing company, and make sure that you have their phone number incorporated into your after-hours message. I’m sure you’ll agree with me when I say that no matter what we do in the world of customer retention, one guaranteed way of losing our customers is by not being there when they need us the most. So do what you need to do to make sure that all of your customers will be taken care of during the entire holiday season.

For additional help with customer retention, learn more about the Elite Masters Service Advisor Training Course.

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The interactive and easy-to-use digital edition of ShopOwner’s March issue is available now.

Click Here To Read The March Issue

The March issue includes an interview with Todd BaIdridge from Buckeye Auto Care in Columbus, OH, who had to admit to his employees, his family and himself that he was the one standing in the way of legitimate and long lasting business success and, once he did, recognizes that future success requires staying out of the way.

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