Denise Koeth, Author at Shop Owner Magazine
Last-Mile Delivery Tires Set to Outpace Long-Haul Tire Volumes

Thanks to online purchasing, shops can still grow their commercial business and increase profits in delivery tire sales.

Touring Tires Remain Popular Choices For Drivers, Dealers

Touring tires are popular, but aren’t simply a catch-all for any vehicle from passenger cars to SUVs, say experts.

Tire Puncture Repair And Wheel Care

There’s only one “right” way to repair a puncture repair: following USTMA guidelines.

The SUV & CUV Tire Megatrend

Larger rim diameters and wider consumer expectations have combined to complicate tire selection.

Tires: Selling Long-Lasting Tread Life

Long-lasting tread characteristics can mean the difference between a satisfied customer and a dissatisfied one.

Joe’s Garage: Customer Service Never Goes Out Of Style

At Joe’s Garage in North Little Rock, Arkansas, customer service and core values are reminiscent of an earlier time.

Finding The Right Employee Health Care Benefits For Your Team

Employee health care is a top concern for repair shops and tire dealers – and for legitimate reasons. According to MetLife’s 2018 “Employee Benefit Trends Study,” 54% of millennials cite their benefits as a determining factor in deciding where to work. Simply put, you could be losing out on young, passionate employees simply because your benefits package – if you offer one at all – is not competitive.

Loaner Car Programs: Adding Convenience And Value For Customers

While courtesy shuttles once served as a solution, today they no longer offer the same “wow factor” for customers as they once did. Instead, savvy shop owners are beginning to follow the example of luxury car dealerships – offering customers a loaner car to use while their own vehicle is in the shop, especially in the case of overnight repairs.

Busting Digital Myths

Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.

Passing The Baton: Creating An Exit Strategy

Whether you are nearing retirement or have decades left, there’s no time like the present to begin forming your exit strategy. Knowing well in advance what it is you plan to do with your business when you retire will help you get the business in top shape to garner a high selling price as well as minimize the tax impact of passing the shop to family members. It also ensures you’re prepared in the event of a health emergency, should one unfortunately arise.

Pinpoint Marketing

Simply stated, digital geo-targeting helps you fish where the fish are swimming – or target your digital marketing, including paid search and display ads, specific to the location of prospects you hope to reach.

Giving ‘Green’

From the growth in recycling and conservation efforts to increasing alternative energy sources and electric vehicle production, it’s clear that the “go green” movement isn’t going away. Moreover, many of today’s eco-conscious consumers are looking to align their spending dollars with businesses that share a similar viewpoint. By adding a “green” component to your marketing efforts, your shop could grow its customer base.