By Bob Cooper

If you’re going to be closed for the holidays, or any part of the holiday season, make sure that your customers know about it, and make sure that your after-hours phone message clearly states when you’re going to be closed and who to contact if your customers need any emergency service or repairs. Talk to your local towing company, and make sure that you have their phone number incorporated into your after-hours message. I’m sure you’ll agree with me when I say that no matter what we do in the world of customer retention, one guaranteed way of losing our customers is by not being there when they need us the most. So do what you need to do to make sure that all of your customers will be taken care of during the entire holiday season.

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