Solve Customers' Engine Issues The First Time (Video)
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Solve Customers’ Engine Issues The First Time (Video)

Scott Shriber is a veteran of the automotive industry with four decades of experience. His 27 years with Ford Motor Co. (Dearborn, Mich.) included senior management work in the areas of customer service, field technical training, dealer profitability, fixed operations and warranty, as well as national marketing and sales experience. He has a deep understanding of both direct and indirect parts sales channels, as well as distribution through the aftermarket. During two joint venture start-ups, he gained extensive collision, IT and medium-duty truck experience. Scott joined Babcox in 2008 as publisher of BodyShop Business. In 2010, Scott was also named publisher of Counterman magazine and AMN. He remains a devoted car enthusiast and continual student of the automotive industry.

Time is money – use the best parts for the repair the first time. This video is presented by The Group Training Academy.

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When your customers pull into your shop with an engine issue, they really only want to know two things: can you solve their problem and can you do it right the first time?

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When your engine management parts supplier is a global, trusted Original Equipment – or OE – partner, you can confidently answer yes.

The components in a gasoline powertrain include spark plugs and ignition coils, of course, but also include fuel pumps and injectors, electronic throttle bodies and a wide assortment of sensors, including manifold pressure and Mass Air Flow sensors, knock sensors, cam and crankshaft position sensors, oxygen sensors and pressure and temperature sensors.

Engine management components are notoriously complex and the systems in which they exist must be maintained for proper operation. It’s a complex dance that all these components need to perform in order for a car to reach its peak efficiency – in fact, components that are out of spec can prevent your customer’s vehicle from starting in the first place.

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Bosch is an established global leader with Original Equipment Manufacturer – or OEM – trusted parts for the most recognized and respected domestic, European and Asian vehicle manufacturers. This commitment to meeting the OE requirements isn’t easy but the effort is worth it because QUALITY is worth it. By delivering aftermarket parts that meet the form, fit and function of the original parts, Bosch helps get the job done the right way, the first time.

And time is money. Your technicians shouldn’t have to wait for a part that MIGHT fix the vehicle, nor should your bays be tied up by unnecessary comebacks. Sub-par parts can lead to unsatisfactory repairs and unsatisfied customers.

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Your customers may look under their hood and be overwhelmed by the wires, plugs, sensors and components staring back at them – they come to you for explanations and answers to why their vehicles aren’t starting or running correctly.

No matter what vehicle they drive, the answer to their questions will likely be Bosch.

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