Customer Relations Archives -
Understanding the Customer Lifecycle

Connect with customers to create repeat business and build your brand.

When Is A Marketing Firm Right For Your Shop?

These steps can help you hire the right marketing team to build business.

How Winter Tires Exemplify the Cost of Confidence

Tire professionals focus on why the product they’re selling is worth the investment.

The Hidden Dangers of Inflation

You could be going backward if you’re not increasing sales fast enough.

Quality Triumphs!

New technologies have changed how we interact with our cars. But replacement parts quality matters more than ever.

Laying Out Your Shop for ADAS/EV Repairs

Rethinking your electronics layout might be in order.

Start With the Results In Mind

Start with the results in mind and you’ll stop settling for cheap solutions.

The Necessity For Advertising

It’s not enough to just get customers through the door – keep them coming back for all of their service needs.

Historic Mile Markers On The Road To AAPEX

In this episode, Joe Keene learns that it’s the unexpected moments that make a trip memorable.

You Survived Summer. Now What?

Truly successful operators are constantly looking for threats and making decisions that protect the business.

Circling The World Of Digital Finance

Digitalization affects banks and financial institutions, but also businesses (like yours) that rely on them.

How EVs Affect The Used Car Reconditioning Market

Whatever the propulsion system, two foundational truths are needed to understand key performance metrics.