Customer Relations Archives -
Parts and Artificial Intelligence

While a catalog will tell you what will fit, it won’t tell you if the part has issues or if a better part is available.

Can You Tell What The Marketing Messages Mean?

Certain messages mean certain things – or not. When selecting automotive components, do your homework.

Charge More for More Brake Jobs

Shops that perform cheap brake jobs are making a dangerous assumption that customers prefer price over quality.

There’s More To Subaru Than The Boxer

The distinctive boxer engine and a strong commitment to safety are a few of the things that set the automaker apart.

EV-Specific Tires Bring Opportunity To Winter Sales

Winter tires are designed to deliver safety for drivers in wintry weather conditions. EV drivers expect nothing less.

Utilizing Technology In the Service Garage

Shops that use technology effectively will increase customer service and improve internal processes to boost satisfaction.

Build Confidence Between Clients and Techs

Greater trust means more customers will be open to coming back and the relationships become a little more personal.

Dealing With A Whole New Definition Of Dirty

Why is it when you need to remove a center console, jellified soda residue is holding it in place tighter than the screws?

Why Are Cars So Expensive to Fix?

Consumers have demanded safe and environmentally friendly vehicles – they also want cheap repairs. It’s hard to have both.

What Customers Don’t Know About TPMS Can Hurt You

Surveys have shown that 30-50% of drivers have no clue what the TPMS warning light in their vehicles means.

Talking Telematics

Telematics has become an essential tool for commercial and government fleets, as well as for John and Sue Public.

Survey Reveals Consumers Trust You More These Days

The research was commissioned by ASE with the online survey conducted by b4 Branding, an independent research firm.