Guerrilla Marketing For Your Auto Repair Business
The term “guerrilla marketing” is used to describe marketing methods that allow small businesses to compete with larger businesses, and they typically include grass roots marketing campaigns. Participating in Chamber of Commerce meetings and local events are a couple of examples. Although there are hundreds of methods, there’s one auto repair marketing goldmine that is overlooked by most auto repair shops and dealerships. It’s targeting what we here at Elite refer to as “communities within communities.”
Elite Offers ‘Marketing Auto Service In Tough, Competitive Times’ Seminar
We all know the competition for new customers is violent, and when it comes to auto repair and service, today’s consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you.
Executive Interview: Jeff Blocher, Vice President Sales, & Dave McColley, Vice President Marketing and Product Development, Wix Filters
WIX Filter’s Jeff Blocher, vice president of sales, and Dave McColley, vice president of marketing and product development, work hand-in-hand to build the WIX brand. In their time working together on WIX Filters marketing, these two dedicated members of the WIX Filters and Affinia Group families have led a shift in the ways which WIX engages with customers, markets its brand and serves the aftermarket.
WIX Filters Launches ‘We Love Engines’ Marketing Campaign
WIX Filters, a member of the Affinia Group family of brands, is launching a new integrated marketing communications program to promote a single, cohesive WIX Filters message under a creative platform titled “We Love Engines.”
Before Investing More In Your Auto Repair Marketing …
When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your current leads into customers.
Auto International Association Presents The 2011 AIA Import Product And Marketing Awards
The Auto International Association (AIA), the import segment of the Automotive Aftermarket Industry Association (AAIA), has announced the recipients of the 2011 AIA Import Product and Marketing Awards. The winners were honored at a special AIA press conference on Tuesday, Nov. 1, and recognized at the AIA Luncheon and Awards Program on Wednesday, Nov. 2 at the Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, NV.
Leverage Text Messaging To Strengthen Your Local Marketing Push
My 70-year-old mother started texting before I did. This probably sounds strange given that I’m the tech geek in the family and “Web” is my middle name.
Executive Interview: Matt Webster, Vice President of Global Business Development and Marketing, Vehicle Service Group (VSG)
For more than 25 years, Matt Webster has led the charge to market Rotary Lift and other Vehicle Service Group (VSG) brand products. As vice president of global business development and marketing, Webster has traveled the world researching global vehicle service markets and setting up sales organizations for VSG’s eight vehicle lifting and collision repair brands, including Rotary Lift, Revolution Lift, Forward Lift and Chief Automotive Technologies.
Use Cause-Related Marketing to Boost Sales
If you’re looking to increase your repair shop’s exposure in your local community, a cause-related event is virtually guaranteed to get some much-desired exposure, help you earn the trust and respect of your current and potential customers – and, not to mention, help out a great cause.
Executive Interview: Phil Moore, Senior Vice President, Federated Auto Parts; John Marcum, Marketing Services Manager, Federated Auto Parts
Federated Car Care Center membership has grown significantly over the last several years. What makes this such a popular program?