Resolve To Keep Your Online Marketing Resolutions
Last year, I described resolutions as promises you make to yourself in hopes of making a positive difference in your life and the lives of others. You know … those promises you usually break before the second week of January! How about breaking that cycle? Let’s revisit some of those resolutions from 2013 and take a look at new resolutions for 2014.
Identifying Your Target Customer Helps Maximize Your Marketing Dollars
Ever notice how in upscale neighborhoods, even the fast food restaurants are nicer? Instead of a bright red roof and the famous golden arches, the McDonald’s in ritzy Aspen, CO, for example, boasts a second-floor fireplace and is housed in a sedate red brick building that blends in seamlessly with the surrounding architecture. The fancier digs reflect McDonald’s understanding that its target market in Aspen is far different than its target market in Akron, OH. The same idea holds true in the automotive repair world, but, unfortunately, too many shop owners fail to realistically identify their ideal market or customer.
Marketing To Women: It’s More About What You Do Than What You Say
Let’s be honest: our industry has a less-than-stellar reputation, especially among women. It’s understandable, considering that less than 1% of ASE-certified technicians and only 7% of service advisors are female. This is still predominantly a man’s world; and let’s be real, most men just don’t get women.
Executive Interview: Nicholas Jacquez, Vice President Of Marketing & Product Development, Affinia Global Chassis
With the sale of Affinia’s brake division, Nicholas Jacquez became the Vice President of Marketing and Product Development for Affinia Global Chassis. With an even stronger focus on chassis parts, Jacquez explains how he and his team plan to refresh the relevance of the Raybestos chassis brand and increase the efficiency and profitability of its customers.
Francis Automotive: Unique Marketing Efforts Help Build Shop Brand
While some shop owners may rely on traditional forms of marketing – direct mail, print and on-line advertising, and word of mouth – to bring customers through the doors, John Francis Jr. says his marketing efforts are unique, but also quite successful.
Marketing Budgets For Building World-Class Auto Repair Shops
In the world of auto repair and service, one thing is certain: You are going to lose customers. They will move, no longer have a need for their vehicle, turn to one of your competitors, or buy a new vehicle and then take it to the dealer for service.
Executive Interview: Christian J. Brandt, National Marketing Manager, ACDelco
ACDelco National Marketing Manager Chris Brandt is an automotive aftermarket industry veteran. He joined ACDelco in 1984 and has served in a variety of roles, including Product Development, Channel Strategy, Supply Chain, Operations and Marketing.
Mitchell 1’s SocialCRM Named Preferred Loyalty Marketing Program
Mitchell 1 announces its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts.
Marketing Auto Service In The Coming Years: Analyze Your Customer Base First To Help Determine Ideal Mediums For Your Message
For decades, shop owners have had the luxury of being able to rely on a short list of traditional media to bring in new customers. They’ve primarily utilized directory ads, print media, radio and TV, and, to some extent, local grassroots marketing programs.
Marketing During Tough Economic Times
During these tough economic times, you need to watch every dollar. One way of controlling your advertising costs is by implementing what we here at Elite refer to as “Grass Roots” marketing campaigns. These are any campaigns where you reach potential customers while they are outside of their homes and workplaces. Little league games, charity drives, local fairs, etc., are all good examples.