Customized Marketing Solutions
With all that a quality marketing program entails – advertising, social media, public relations and more – doing it right is a big commitment. Tire dealers and repair shops, large and small, must choose the best strategy to make sure all bases are covered. As we discovered when speaking with businesses for this article, sometimes the answer isn’t as simple as handling everything in-house versus hiring an outside agency.
AIA To Hold 27th Annual Import Product And Marketing Awards Program At AAPEX
The awards recognize manufacturers and marketers for excellence in products, including tools and functional fluids, packaging, websites, catalogs and marketing/advertising programs for import cars and trucks and new for 2015 social media campaign for import cars or trucks product and/or brand marketing.
Seasonal Marketing: Why You Need To Plan NOW For The Fall Slowdown
Summer is the shop owner’s best friend. Just as surely as Independence Day means fireworks and Thanksgiving means turkey, the end of summer means the fall slowdown. And while it doesn’t happen overnight – just one fewer car here and another there – by September, the fall slowdown will be in full effect.
Executive Interview: Marc Rosone, Global Director Of Product Management And Marketing, Robert Bosch LLC, Automotive Service Solutions
Marc Rosone is global director of product management and marketing for Robert Bosch LLC, Automotive Service Solutions, with responsibility for the Bosch, Robinair and OTC brands. Rosone is responsible for international oversight of A/C tools and equipment. He joined the service solutions business in 1997, acquired by Bosch in 2012, and has since served in a variety of sales and product management roles within the company.
Executive Interview: Ted Hughes, Head of Marketing, North America, MAHLE Aftermarket Inc.
Ted Hughes, AAP, was named head of marketing in North America for MAHLE Aftermarket Inc. in February 2011. Hughes leads the marketing department with responsibility for promotions, public relations, advertising, motorsports programs, and the advancement of all electronic and web-based activities. He’s approaching 15 years with the company, having served in various marketing roles since graduating in 2000 from Eastern Michigan University with a bachelor of business administration (marketing) degree.
AAPEXedu Marketing, Sales And Branding Sessions To Help Attendees Grow Their Businesses
The 2014 AAPEXedu program will offer nine sessions that will focus exclusively on the latest marketing, sales and branding strategies to address attendees’ pain points and help them grow their businesses. AAPEXedu sessions are free and start on Monday, Nov. 3, a day before the official start of the Automotive Aftermarket Products Expo (AAPEX). AAPEX will take place Nov. 4-6 at the Sands Expo Center in Las Vegas.
AIA To Hold 26th Annual Import Product And Marketing Awards Program At AAPEX
The Auto International Association (AIA), a segment of the Auto Care Association, will present its 26th annual AIA Import Product and Marketing Awards at 3 p.m. Tuesday, Nov. 4 during AAPEX at the Sands Expo Center. The awards with three new categories recognize manufacturers and marketers for excellence in products, including tools and functional fluids, packaging, websites, catalogs and marketing/advertising programs for import cars or trucks.
AAPEX Attendee Webinar To Spotlight Referral Marketing
The AAPEXedu will present “Building a Referral Marketing Strategy,” a free attendee webinar slated for Wednesday, July 9, at 4 p.m., EST. The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, NV, with AAPEXedu sessions starting on Monday, Nov. 3.
Marketing To Millenials
OMG! It’s about time there’s an article about Millennials (also known as Generation Y) and how they use the Internet. Millennials were born between 1980 and 2000, and there are more than 79 million of them in the U.S. Got any of them coming into your shop? Of course you do. And here’s a hint … they’re different!
AAPEX Attendee Webinar To Show How To Use Content Marketing
A free AAPEXedu attendee webinar, “Content Marketing: Your Newest Secret Weapon?,” is slated for Wednesday, May 7, at 4 p.m., EST. The webinar will focus on using content marketing to establish credibility via expert status, as a sales tools, and to maximize search engine optimization (SEO). The 2014 Automotive Aftermarket Products Expo (AAPEX) is set for Tuesday, Nov. 4 through Thursday, Nov. 6, at the Sands Expo Center in Las Vegas, Nev.