Elite Offers 'Marketing Auto Service In Tough, Competitive Times' Seminar -

Elite Offers ‘Marketing Auto Service In Tough, Competitive Times’ Seminar

We all know the competition for new customers is violent, and when it comes to auto repair and service, today's consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you.

Seminar Title: Marketing Auto Service in Tough, Competitive Times

Presenter: Bob Cooper, President, Elite Worldwide, Inc.

Date and Time: May 5, 2012 from 8:30 a.m. to 4:00 p.m. Eastern Standard Time

Location: Sheraton – Philadelphia Airport
4101 Island Ave.
Philadelphia, PA 19153


Look at what you will learn …

• The secret to setting advertising budgets that will save you a fortune!

• How to identify your perfect customer!

• The best-kept secrets of the great websites and social media!

• How to dominate your community with grass root advertising campaigns!

• How to turn your existing customers into raving fans!

• How to attract the emerging Gen Y market!

• How to implement Bob Cooper’s easy-to-follow Action Plan to ensure your success!

 

We all know the competition for new customers is violent, and when it comes to auto repair and service, today’s consumers have more choices than ever before. So if you want to fill up your service bays with the right kind of customers, and turn those customers into raving fans who will tell their friends about your shop, then this Elite seminar is perfect for you. Join us, and Cooper will share the best-kept marketing secrets that he’s used to grow some of the most successful shops in America, and that have taken many of the Elite Coaching clients right to the top.

During this information-rich seminar you’ll learn how to identify the customers that you’ll need to target, how to save a fortune on your ad campaigns, and how you can set your company apart from all of your competitors. You’ll also learn the keys to great print media ads, how to capitalize on electronic media, and how to become an expert at grass-roots marketing. Regardless of whether you have an aftermarket franchise, or an independent shop … if you’d like to bring in more of the right kind of customers, you now have access to the answers that you have been looking for.

At the seminar you will receive all the supplies that you will need, and at the completion of the course, Cooper will provide you with a step-by-step action plan that you can use to implement what you learn, to ensure that this course delivers permanent results. So if you are looking to bring in more of the right kind of customers, and put more money on your bottom line, then enroll in this Elite seminar today. It’s just that easy to start increasing your car counts, and start building a more profitable, successful business. 

For additional information and to enroll in the seminar, click HERE.
  

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The True Cost Of Comebacks

Comebacks are a hot topic today. You need to track all comebacks, determine the reason (tech error, part error, training issue, other) and then calculate the true cost of the comeback.

By Joe Marconi of Elite
Comebacks are a hot topic today. You need to track
all comebacks, determine the reason (tech error, part error, training issue,
other) and then calculate the true cost of the comeback.
Here are a few things to consider:
• The loss of time when performing the comeback; time that the tech can use to
perform other work and generate profit;
• The misc costs, such as overhead costs, supplies, cleaners, etc.;
• Towing costs, rental, etc.;
• Cost to morale;
• Reputation damage; and
• Reduction to your profit margin.
For every part issue, you need to
inform your supplier. Sit down with suppliers on a regular basis. Don’t return defective
parts until you have listed the parts, and maintain a report. Document
everything.
Part issues are increasing. Every shop
owner I speak to is frustrated over this.
Remember, comebacks kill your bottom
line. The more comebacks you have, the more they’re killing your profits.
This article was contributed by Joe Marconi.
Joe is one of the 1-on-1 business coaches who helps shop owners through
the Elite Coaching Program, and is the
co-founder of autoshopowner.com.

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