Import Vehicle Community To Hold 28th Annual Import Product And Marketing Awards Program At AAPEX
The awards recognize manufacturers and marketers for excellence in products and marketing materials for import car and truck applications, including new products and new product lines, tools and functional fluids, accessories, packaging, websites, catalogs, marketing/advertising programs and social media campaigns.
Pinpoint Marketing
Simply stated, digital geo-targeting helps you fish where the fish are swimming – or target your digital marketing, including paid search and display ads, specific to the location of prospects you hope to reach.
Keep Your Shop’s Marketing Messages Consistent
There are several ways to reach your customers and a number of different messages that you can send. Unless you’re writing, designing, posting and mailing every piece – and keeping creative control over every aspect of your shop’s image – how can you ensure a consistent message on every channel?
AAPEXedu To Spotlight Latest Marketing Strategies
To keep automotive aftermarket professionals ahead of the curve, many of this year’s AAPEXedu 2016 sessions will focus on new ways to connect with today’s digitally savvy customers.
Marketing: The Most Costly Mistakes Shop Owners Make
If there is one thing most shop owners have in common, it’s that they have big hearts. They typically start their careers as technicians, and, as soon as they have their own shops, they want to help as many people as they can. To achieve this goal, they network through their family and friends and do everything in their power to get the word out into their communities about their shop. And then the inevitable happens: they wake up one morning and decide it’s finally time to advertise.
The Most Powerful Force In Auto Repair Marketing
For an industry that was once dominated by males, I’m pleased to have watched us evolve to a point where today we have female technicians, service advisers, managers and shop owners who are superstars in every regard. Without question, there are many powerful ladies throughout our industry who are role models for all of us.
Boost Your Shop’s Visibility With These Marketing Techniques
In 1995, we moved our shop from the corner of a busy intersection to a sunken strip mall a half-block from the main road. We went from 100,000 cars driving by every day to 1,000 — maybe 1,500 on a great day. We went from a locked-in customer base to building a customer base from scratch.
Online Marketing Strategies To Attract And Retain Customers
The Internet has forever changed the way consumers shop. Today, competitors are always just a click, text or email away. In this new age, simply having an online presence isn’t enough. Shop owners who want to succeed must develop a comprehensive online marketing strategy designed to both attract and retain customers.
ASA Announces Partnership With eMarketing Sherpas
eMarketing Sherpas designs, develops and implements digital-based sales, marketing and customer-service solutions to automotive-related businesses. The company offers a suite of software products and services that auto body and service repair shops can use to improve their sales, customer service and marketing.
Marketing In The Age Of Social Media
The ability to create a brand is no longer under the control of a product or service provider, nor the ad agencies. In today’s world, brands are now created by one entity more than any other, and that entity is social media.