How To Use Facebook Custom Audiences For Social Target Marketing
There is no doubt that digital advertising is here to stay. And while there are a plethora of options available to businesses, Google and Facebook have undeniably become two ubiquitous players in the digital landscape. Marketers from all types of industries, including tire and auto service providers, are finding substantial value with these two providers.
Connecting Your Online And Offline Marketing
Your bottom line will benefit when you make it easy for prospects to get to know what your business is all about. Start by making it easy for customers to find, recognize and connect with your business.
Import Vehicle Community Names Import Product And Marketing Award Winners For 2017
The Import Vehicle Community’s Import Product and Marketing Awards recognize innovative products and marketing programs designed to serve the import aftermarket.
Marketing To Women: From Curb Appeal To Cleanliness – Catering To A Target Market That Makes Vehicle Repair Decisions
Curb appeal is an essential element of marketing. When a customer drives up and glances at the exterior of L&M Auto Repair, I want them to see our warmth and authenticity. This is the impression before their first impression, so it’s important that they feel invited.
Management Success To Host Marketing Webinar For Shop Owners
Shop owners can expect to discover simple, cost-effective ways to get the most out of their cause marketing actions, the importance of social media and how to create campaigns for their local schools.
VIDEO: Marketing To Women
Mary DellaValle explains how to successfully reach female customers to help set your shop apart from the competition. Sponsored by Management Success.
Car Brands Form ‘Powerful Bonds’ With Consumers, Marketing Agency Says
When it comes to “brand intimacy,” nobody does it better than the automotive industry. The auto industry ranked No. 1 in a new report by MBLM. The agency’s Brand Intimacy 2017 Report found that Harley-Davidson placed first in the industry, followed by BMW and Toyota.
Creating Memorable Marketing Messages
When it comes to leaving an impression, the most important thing you can do for your business is to really understand what your brand is and then leverage that to leave an imprint.
Executive Interview: David Boer, Vice President Of Marketing, NGK Spark Plugs
As the vice president of marketing at NGK Spark Plugs (U.S.A.), Inc., David is responsible for all marketing and product initiatives for the brand. He earned a BSBA in marketing from Kutztown University, and an MBA from Pennsylvania State University. He has also completed executive leadership development courses at Northwood University.
How To Maximize Your Shop’s Online Marketing
Marketing does not have to be as tasking and high-cost as you think. Assess what you can afford to reach the customers in your area, and put a marketing plan in play.
