Survey Finds Half Of Consumers Connect To The Internet In Their Cars
More than half of respondents to the survey own a car that connects to the internet – either direct or via phone, while two-thirds said they would switch to a different entertainment service if that service was readily available in their new vehicle.
Five-Star Mediocrity: If You’re Not Creating Positively Memorable Experiences, You’re Not Creating True Customers
Specializing in training for independent tire/auto service businesses, I normally steer clear of new vehicle dealerships for tires or service work for my personal vehicles. The exception to this rule occurred recently when I brought in my 2016 Chrysler 300, a company car I lease through my business, into my local Jeep-Chrysler dealership in response to a safety recall notice.
Busting Digital Myths
Today’s consumers are more informed than ever before. They seek information throughout the purchase process and this, in turn, drives their use of smartphones and their consumption of online information. While this comes as no surprise, there is a deeper connection: opportunities exist for savvy business owners who find ways to take advantage of this behavior.
Top 10 Reasons Shops Don’t Sell
Many auto service shop owners and tire dealers have focused their lives on growing and developing their businesses. When life happens – time for retirement, moving on to another career opportunity, family or health issues – a seller can find that a huge gap exists between what they had hoped the business was worth and what a buyer will actually pay for it.
AAA Green Car Of The Year Is Tesla Model S 70D
Tested vehicles were selected based on emission certifications from the California Air Resources Board and U.S. EPA fuel economy ratings. Tests were performed at the Auto Club Speedway in Fontana, California, and on Southern California roads. The Society of Automotive Engineers, the EPA and the Automobile Club of Southern California developed the testing procedures.
Building A Media Plan
When it comes to advertising, strategies are endless, mediums are constantly changing and advice is often conflicting. Doing something is better than nothing, but funneling a shop’s dollars into an ineffective ad campaign is a mistake no one wants to repeat.
Mobile vs. Responsive Websites
The importance of shop websites – and the ever-growing trend toward mobile devices – leaves shop owners with a few options: keep a traditional website and hope for the best, offer both a regular and mobile-friendly website, or offer a single, responsive website designed to adapt in size and features depending upon the device a visitor is using.
Army Of Advocates
By now, you’ve been in the business long enough to know what it takes to earn a customer’s trust. Through top-notch employees, honest and thorough vehicle service, clean and comfortable waiting rooms – and of course, impeccable customer service – your business likely is reaping the rewards of hard work and focus.
Top 5 Reasons A Deal Falls Apart, And How To Prevent Them
Your tire or auto service business has provided for your livelihood. It has created jobs, sales, profits, equity and marketplace visibility. And now you’re ready to move on. Maybe you’re seeking an exit right away. Maybe you’re planning for the future. Either way, and regardless of the phase you may be in regarding the sale of your shop, if you have questions about how to proceed, you’re not alone.
Embracing Diversity
With each passing generation, our population landscape gets more diverse. The majority of communities throughout the U.S. and Canada have a makeup that is very different from a few decades ago. With these ever-shifting demographics, business owners are faced with the challenge of constantly reinventing their marketing and customer service efforts if they want to cater to all potential customers.