Identifying Your Target Customer Helps Maximize Your Marketing Dollars
Ever notice how in upscale neighborhoods, even the fast food restaurants are nicer? Instead of a bright red roof and the famous golden arches, the McDonald’s in ritzy Aspen, CO, for example, boasts a second-floor fireplace and is housed in a sedate red brick building that blends in seamlessly with the surrounding architecture. The fancier digs reflect McDonald’s understanding that its target market in Aspen is far different than its target market in Akron, OH. The same idea holds true in the automotive repair world, but, unfortunately, too many shop owners fail to realistically identify their ideal market or customer.
Can Your Customers Find You Where They Are Searching?
What is mobile marketing and why do you need to know about it? That’s a question I have been asked a lot lately. In this column, I want to give you an introduction to the world of mobile marketing.
Using The Web To Enhance Your Customer Service Efforts
As you’ll remember from the January/February issue of Shop Owner, we spent some time talking about the importance of an effective web presence. To get your fair share of motorists using Google to find an auto repair shop, you’ll need to ensure you have an effective website and well-ranked business listings, and that you maximize the value of your shop reviews to enhance your reputation and get better search results.
Before Investing More In Your Auto Repair Marketing …
When car counts aren’t what they need to be, most shop owners will pump more money into their auto repair marketing efforts. But before you invest one more dime in your marketing campaigns, you should first make sure that you’re doing a good job of converting your current leads into customers.
How to Obtain Customer Testimonials
Even though we now live in a digital world, customer testimonials still play an important role in the decision process for consumers. In fact, due to the amount of research potential customers conduct online before visiting your automotive shop or store, it could be argued that customer testimonials are more important than ever.
Tips for Female-Friendly Customer Service
Is your shop clean and inviting? Is speed of service a priority? Are your service and salespeople attentive and personable? If you answered no to any of those questions, you might be alienating at least half of your customer base.
Kelly Blue Book Releases Results of Consumer Study on Auto Finance, Purchase Decisions
According to Kelly Blue Book data, in-market car shoppers indicate they are feeling the economy’s strong influence with regard to their attitudes about financing and purchasing vehicles.